Yesterday I highlighted what I consider to be the worst restaurant chain logos in the US and the reasons why. Today I want to highlight the nation’s best restaurant chain logos and what makes them so great. Before hopping into the designs, it makes sense to review criteria. Design can be extremely subjective when in […]
I’m always thinking of restaurant brands good and bad. There have been a number of them on my mind lately, and I can’t help but think they aren’t meeting their potential. Maybe it’s an incongruence between offering and visual communications, or it could simply be a matter of poor design principles all together. Either way […]
Gawatt’s brand identity is pushed by hand drawn illustrations and excellent use of typography. The many textures play well to make a rustic feel throughout the interiors, identity and packaging touch points. It creates a steampunk style vibe without being to kitschy or theme-like. Designed by Backbone.
Let me start off by saying that I have no beef with Arby’s. I love the original roast beef sandwiches, and their other offers are pretty good, too. However, over the past few years this fast food chain has fought with an identity crisis compounded by an acute case of multiple personality disorder. Recently, Arby’s, the […]
I’m finally back from vacation! Let’s jump into some tasty restaurant branding! The design for Baldoria’s brand can be summed up with two words: Shifted Type. The logo uses a hand rendered, semi-angular treatment with a simple sans-serif descriptor line. Beyond that, the rest of the brand uses shifted typography to create an excellent, unique […]
I hesitated to post this work. Although quite excellent I think it’s a bit unfair to set the bar this high. Buzina is a food truck in Brazil and the work was done by JWT Brazil. For those that don’t know, JWT is a huge global agency. With that size comes overhead and the prices […]
A soft bluish color is the foundation of this excellently designed brand identity for Auberge Handfield. Using strong grid layouts and superb typographical selection the designers, Carolane Godbout and Catherine Marois, pull together an authentic, genuine look and feel for this cafe. I especially love the heavy grid use in the packaging which makes it look […]
The design for the Open Oven Pizza Company is centered on playing with food. The brand mark is a splattered circle of sauces where the typography has fun with different treatments of the letterforms. The use of the expected red, green, white combo is made fresh with variations of the pure Italian colors. Great work […]
The brand identity for Heston Blumenthol’s The Perfectionist Café has quite the signage designed by Seymour Powell. It’s animated and when we say “animated” we MEAN it. The video below shows the awesome exterior sign in full motion. “Partnering with Rob proved to be an invaluable decision. We collaborated together to develop The Clockwork Knife, […]
The brand identity for the cafe, Munch, is driven by heavy use of typography. Although I’m not usually a big fan of Helvetica (everyone uses it), the designer, Hazel Chong, executes an excellent design using it. The logo is simple typography with a mnemonic device in the place of the ‘U’ form. The U-shaped coffee […]
This is a repost of my article found on LinkedIn. I felt it relevant to the readership here. Enjoy. Yesterday I had the honor of speaking with Alexander Kaufman from the Huffington Post about TGI Friday’s new promotion (AYCE Appetizers for $10) and the ramifications of it on their brand. You can check out the article here. The […]
This sexy, chic restaurant brand is confident in its use of design and color. Muted colors mix with vast, stark planes of color where lighting is allowed to create texture throughout the space. The logo’s key graphic is used quite intelligently as an interior accoutrement. Designed by Tux & Gill.
Gonna end the week with more Memo love. This project is for Pizza Vinoteca and is an exploration of high contrast, black and white shape versus typography. The quick description can be read at their website, but here’s a snippet: The founder of Pizza Vinoteca had a vision to create a fast-casual restaurant and take-out […]
Although the amount of work to show is minimal, there is something quite catchy about the design for Zengo. Multiple colors, super geometric shapes and a fun attitude throughout, the design work is on point. I’d love to see how this plays out further through menus and other touch points. Designed by Memo.
This extensive brand for The River restaurant was designed by Laura Pol. Simple typography mix with excellent textures created by illustrations and actual materials to create a nautical style look. The brand identity extends throughout many touch points pulling in the gold ink illustrations and solid typographical layouts. The simple navy blue and gold color […]
This uber-hipster style brand identity uses a strong graphic device to cut through the clutter. Dmitry Gerais, a Russian designer, leverages excellent typography with graphic element to create a minimal identity that has maximum effect. The core logo has an insignia option as well that uses a cutting board graphic device as it’s core image. […]
I had to post this design for a soft drink. It’s so excellent because of the unexpected elements working together to create a fresh experience. Sure, the actual bottle art is simple one color screen printed, but the wrapper adds another dynamic that allows for more space to tell a story. Great work by Dinamo […]