Ice Cream Lab ice cream shop branding

Mad scientists meets delicious desserts in this brand identity package for Ice Cream Lab. Designed by Ken Lo, the identity is an exercise in custom illustrations that have a sort of Rube Goldberg mixed with modernism style. The cool color palette screams for ice cream, while the attention to detail on everything from the equipment […]

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

- Steve Jobs

JJs Red Hots restaurant branding

Designer Matt Stevens had his fun with JJ’s Red Hots, a hot dog destination with an awesome image. Every part of the brand has been thought through from simple takeout signage through menus, exteriors, and even promotions. The quaint, but fun restaurant exterior and interior is inviting without being pretentious which is conveyed excellently via […]

timthumb (3)

I stumbled across this lovely identity for a fast casual salad restaurant in the latest Print magazine. Designed by Lizzy Showman, the brand identity for Evergreens is simple in it’s delivery, yet poignant in its representation of food and offering. I love the use of different hues of green and how she stayed away from […]

Mexout Restaurant Branding

The hand drawn typography and illustration movement seems to be going strong throughout many industries, but the restaurant industry seems to be eating it up. The brand identity design for the restaurant Mexout, by Bravo Company, runs with thisĀ  style to create a unique, down-to-earth identity for this Mexican experience.

Fogata Restaurant Branding

Estudio Yeye, out of Mexico, has designed up the lovely brand for this full service restaurant and bar. The typography is simple, but accentuated with heraldry, illustrations and textures. “La Fogata” means bonfire in Spanish, which gives forth a lot of imagery to leverage in the design.    

Cheeky Buns restaurant branding

Hand drawn typography and illustrations take the front and center on this branding for a Taiwanese food hawker by Holly Van Maanen.

Bar Americain restaurant branding

Pentagram’s work for Bar Americain is a study in classic, art deco style typography, simple structural layouts, and a semi-modern twist to give a fresh angle. The type is simple, but treated with layers of colored borders giving it texture and a bit of life. The deep hued color palette translates well into other applications, […]

Queen Burger restaurant branding

Queen Burger is black and white, and that’s not a bad thing at all. Using different textures and materials, the interiors are actually quite impressive. The use of intelligent lighting schemes also helps add drama to this burger joint’s interior. The logo is simple in its delivery. A burger is adorned neatly with a crown […]

Sandys Beach Grill branding by Wall to Wall

It’s always awesome to see a rebrand that’s successful in it’s efforts. A lot of times things get watered down, or a project doesn’t go as far as it could because the ownership is tied to the past. The rebranding effort for Sandy’s Beach Grill is on point. Designed by Scott Naauao of Wall to […]

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

- Antoine de Saint-Exupery

Rota restaurant interior design and branding

The crew at Masif, from Medellin, Colombia, has a knack for mishmashing texures, colors, and elements. What would sound like a mess of a design actually turns into a unique interior experience that’s quite memorable. Their design work for Rota displays their style quite effectively. It’s old world deconstructed into modern day. It’s the type […]

Natural Born Juicers Food Truck Branding & Design

Isaac of CODO Design sent over some new work his studio pumped out. Natural Born Juicers is a granola-lover/healthnuts dream gone rogue. The look is of a nonchalant sociopathic cool guy who’s been to battle with some serious veggies. A few bucks were intelligently saved by using the texture and rawness of the truck’s metal, […]

Restaurant 246 branding

Alvin Diec has been building quite the niche for himself here in Atlanta that’s spearheaded by the celebrity chef, Ford Fry’s many notoriously awesome restaurant concepts. Diec’s unique style, a mix of classic style illustration and superb traditional typographical treatments, has become Fry’s signature look. I’ll be sure to post more of his work, but […]

La Castagnas Trattoria restaurant branding

Christian Knopf’s design work for La Castagnas Trattoria uniquely melds the old world with a new style. By stylizing excellent photography with rustic filters and treatments, Knopf creates a nostalgic look without making it look cliche or dated. It captures the essence of today’s Italian trattoria quite effectively. The use of chalkboard anchors the restaurant’s […]

The best-branded businesses are the ones that you remember and want to return to based on the whole experience, not just one aspect.

- Brent Anderson, Stir

Brent Anderson of Stir branding interview

I’ve had Stir and Enjoy on my radar ever since they dropped the excellent work for Julian Restaurant a few years back. Lead by Brent Anderson, Stir has gone on to design amazing restaurant brands throughout Kansas City, Missouri. I respect the attention to every detail and how they make sure every little piece is […]

Bouch Burger restaurant branding

When we talk about “dynamic” brands we’re referring to how each touch point is well thought out. Instead of slapping the same logo on everything, the touch point’s usage is fully considered and a graphic language is applied accordingly. This makes for a vast “family” of elements that all bolster and build the restaurant’s brand. […]

People ignore design that ignores people.

- Frank Chimero

Going Donuts package design branding

The brand identity for Going DoNuts, a donut shop in Herning Denmark, features enlarged typography with witty quips as the driver for the brand’s look. Combined with semi-American colors and simple layouts, the donut shop’s branding is modern, but fun. The application across the many touch points gets a little redundant, but it still holds […]