Pentagram’s work for Bar Americain is a study in classic, art deco style typography, simple structural layouts, and a semi-modern twist to give a fresh angle. The type is simple, but treated with layers of colored borders giving it texture and a bit of life. The deep hued color palette translates well into other applications, and sets up the use of oversized logo treatments on accompanying pieces like menus, matchbooks, and folders.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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