Nourcy bakery and cafe branding

LG2Boutique has pulled together a minimalist-driven brand identity for Nourcy, a chain of bakery/cafes in Quebec City, Canada. The identity relies on a stylized “N” formed by four rectangles. At first glance it reminds the viewer of a bookshelf. That mark sets the stage for other graphic treatments across many touch points that build this brand into something quite unique. Thanks to BP&O once again for shedding light and insight on this identity design.

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08-Nourcy-Website-by-lg2boutique-on-BPO

07-Nourcy-Branded-Trays-by-lg2boutique-on-BPO

06-Nourcy-Branded-Confectionery-by-lg2boutique-on-BPO

10-Nourcy-Visual-Identity-by-lg2boutique-on-BPO

05-Nourcy-Packaging-by-lg2boutique-on-BPO

04-Nourcy-Branded-Confectionery-Boxes-by-lg2boutique-on-BPO

11-Nourcy-Interior-on-BPO

03-Nourcy-Branded-Water-by-lg2boutique-on-BPO

10-Nourcy-Interior-on-BPO

02-Nourcy-Branded-Coffee-Cups-Bag-Wraps-by-lg2boutique-on-BPO

01-Nourcy-Branded-Coffee-Cups-by-lg2boutique-on-BPO

09-Nourcy-Interior-on-BPO

10-Nourcy-Logo-by-lg2boutique-on-BPO

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