Not to be confused with the other FIG Restaurant I blogged about awhile back, this one is designed by Love & War. The identity for FIG s strong with black, red and white as the primary color palette. This allows the imagery and the design to speak, and build the brand’s visual message. The ads, website and other touch points all support a message of simple, fresh food with great flavor.
The brand identity for Jackson Gilmour is high class in its minimalist delivery. The brand is defined by a metallic copper as its core color and supported by bright whites and robin’s egg blues. The identity is simple, but strong throughout every touch point. Designed by Magpie Studio. Found on DesignWorkLife.
The design for Mod Market is contemporary leaning on bright lime greens to inject an organic, natural vibe. The logotype is a meld of traditional and modern typography that keeps things new while anchoring them in the safety of a classic feel. Designed by Strohl, here is what they have to say about the project:
They had a lot of ideas, but a small budget, so we designed a flexible system with a series of monograms for various applications, a logo that could be applied as a square and in horizontal format, and a series of patterns that could be printed out and applied everywhere.
Pursuing a private label wine option can add an inexpensive, branded option for restaurant guests to a full service concept. It extends your brand at another point of opportunity. The wine package design for Fifteen London is an excellent example of a family of wine products that engage the customer with illustrations and naming that sheds convention and embraces the brand. Designed by Superfantastic via The Die Line.
The Beer Table’s logo is a monogram that works as a mnemonic device. The b and t letters form an actual seat and table making it easily understood at first glance. The design plays heavily on the natural wood textures and even the business cards are crafted from wood. I believe this wouldn’t be very cost effective, but the design thinking is there and that’s what makes this a great design by Jay Ressler.
The branding for Paciugo Gelato & Cafe is centered around poster art that pulls in Italan cliches and makes them fun and engaging. The poster designs are uniquely Paciugo, fun, engaging and develop the brand’s overall vibe. From the art deco meets cartoon styles of the one set to the engaging mustache with gelato on it user engagement campaign, Paciugo sets itself apart with it’s unique brand. Designed by Mutt Industries.
Five & Dime Eatery is a brand that’s no frills and no extras. It’s simple from the logo throughout the other brand touch points. With a black and white color palette and solid design layouts, the brand is strong and steadfast. Great iconography and hierarchy of design makes the restaurant’s vibe a classic. Designed by Bravo Company.
The brand for Friedman’s Catering is bolstered by strong black and white photography that sets a tone of artsy, high end experiences. The logo itself is a simple scrawl of the word “Friedmans” in black and white as well. The entire brand itself is chic and it makes no excuses for its simplicity. It gives one the feeling that the food speaks loud enough. Designed by Nurit Koniak.
The owners of former restaurant The Reserve knew they needed to make a change if they were going to draw people in from Baltimore’s Federal Hill neighborhood. Being just a few blocks away may seem like it’s not a big deal, but when it comes to choosing a dining experience it can be a deal breaker. They called in Chef Cyrus Keefer and Vigor to turn the tired restaurant brand into a reinvigorated experience. (Designed by Vigor, a restaurant branding firm)
Corso 32′s restaurant brand was designed by Jesse Campbell. The brand is classic in its use of typography and imagery. With large black and white photography being the focal point of the interior. The quaint spot has a lot of personality to it and the brand is executed well in a subtle, yet strong way.
Websites have a pretty low image in the heads of most restauranteurs. If i had a dollar for every time I heard something like “that should only cost a few hundred” or “my sister’s son does websites for cheap” I’d be rich. The fact is, websites are like cars: you can get a car with four wheels and a windshield for cheap, but what good will it do you?
The design and development of Station Street Hot Dogs is a case in great web site design. Not only is it awesome to see, it’s easy to use, clean, simple and a great experience all around. All the core features of what people want in a web experience are front, center and easy to access. Finally, it’s completely responsive; meaning that it reformats and maintains stellar design for smaller screens like iphone and ipads.
This is a brilliant job by Full Stop Interactive.
The brand identity for Jacu is extensive. It’s a testament to how dynamic black/white can be as a color palette especially when using different techniques and textures. The team uses stamps, embossing, tip on labels and screen printing on top of standard commercial printing to keep expenses down while making the brand dynamic and interesting. Black ink never looked so good. Enjoy this extensive set of portfolio pictures brought to you by Havnevik. Found on Behance.