Being from the Northeast, there is one things I know: Pizza. I can’t even count how many pizza shops I’ve eaten at over my life time. There’s one on every corner owned by the same families for generations. Unfortunately, those shops all have the same menu with a “give them every option” attitude that’s kept them in the kitchens and away from growth and expansion. What’s missing? A brand strategy and a little bit of guts to go against the status quo. Enter Five Points Pizza (designed by Stevaker.) Here is an unexpected brand for a pizza shop. It’s new. It’s modern. It’s fun. It’s NOT BLATANTLY ITALIAN. I’m liking this pizza shop’s identity because it breaks convention. It visually speaks the brand’s name without being complicated. It’s simple to visually digest, but different enough to stand out. This is the direction a pizza shop needs to go with the brand. Combined with a smaller, more focused menu and you could start seeing a streamlined business.
I’ve worked with many clients in an outside of the restaurant industry. One thing that i’ve noticed is that the term “branding” gets thrown around more than a baseball without much understanding for what “branding” really entails. The fact is, it’s not about redesigning your logo. That’s not even the beginning, the end or the majority of what happens.
I had a client who’s restaurant was failing. When I say “failing,” I mean six figures failing and the year wasn’t even over. Their response to this failure was to rearrange the current menu, up the pricing, load it up with a bunch of new dishes and put it in front of an unsuspecting customer. The true failure here was not seeing the root of the problems: weak concept from start to finish; including the brand identity. They weren’t SERIOUS about their restaurant’s brand and what it meant. Heck, they didn’t even know what their restaurant’s brand was/is!
The packaging design for the American Brewing Company is definitely fresh and exciting. Usually breweries opt for the traditional and old fashioned identities that hail to the craft’s long history. Lately, some have been pushing the envelope. With the help of Taphandles, American Brewing Company has done just that. I especially love the tap handle designs in this small set.
I honestly thought I had covered this work before, but after searching through my own blog, realized I didn’t. Foreign Policy Design Group put together this quaint, but amazing identity for Table No. 1. Marked by a witty business card design (that folds into a table), the restaurant’s identity is decidedly rustic and rough; it’s raw. It’s congruent with the vibe and experience as well as the cuisine. This one is dead on. Thanks to CreativeSprk for reminding me that I didn’t cover this.
Part of building a restaurant’s brand experience isn’t just about the interior color palette or furniture. The experience can be accentuated with wall art that is supportive of the brand and it’s tone. Fine art for an upscale restaurant and kitschy illustrations for this tasty taqueria. These illustrations are fun, new and add so much to the experience. Designed and illustrated by Steve Hamaker.
This small brand identity package for Kyoto Express sushi restaurant is an exploration in cliche Japanese style, but done in an interesting and poignant way. The bright contrasting colors that normally clash, work in harmony here to create a vibrant vibe and tone to the brand. The logo isn’t much to talk about as it’s expected and not very innovative, but the supporting identity elements take this brand to the next level. Designed by Yotam Bezalel
The bakery branding for Pan Pan Atelier, by Rocio Martinaverro, is marked by a braided pattern remniscent of wheat seeds and the braiding of bread. In the designer’s words:
Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.
The team at Urban Influence did a bang up job on this branding for a BBQ joint. Using the animal silhouettes is a nice touch on being suggestive, but not 100% blatant. Visual and verbal puns tie the pieces together with a campy tone while the color palette isn’t directly cliche for a BBQ restaurant. The brand is fun, rustic and inviting.
Yea, it’s another hotel, but the work is top notch and worth showcasing. The Hotel Excelsior Latin in Paris was designed by Fabien Barrel (most notably from Graphic Exchange). His work is an amazing exploration in layers, colors and illustrations that end up in an extremely tactical, robust look. Truly unique. His branding work for the Hotel Excelsior is a prime example of this style in action as applied through the Hotel’s many touch points.
Although it’s a hotel, the entire entity houses a restaurant and the brand that surrounds it is very well done. It ties the experience together from soup to nuts. Boy Burns Barn has brought the brand’s identity to the forefront throughout all touch points. The chartreuse is vibrant and modern. The zig zag pattern is sewn throughout the materials. All bundled up, it’s cohesive and strong.
The brand identity design for Tea & Cake is simplistic, but still incredibly interesting. The characters interact with each other and the typography is soft. It’s approachable. The limited color palette keeps things minimal, but says a lot about the vibe of the brand: simple, soft, delicious. Designed by Build
Club fliers are usually extremely gaudy and use a typical modern typeface that you’ve seen everywhere else. I came across these fliers/posters for the club Havana and felt they were such a breath of fresh air. They have a strong focal point and message. They aren’t afraid to employ a page hierarchy. They have white space that allows the piece to breathe and communicate. Great work by Face.
Comprehensive upscale brand for a benefit night by Bell, called La Vittoria (designed by LG2 Boutique.) Personally, I think the use of gold can be often times gaudy and annoying. However, they seem to pull it off well with gold foil stamp accoutrements mixed with strong black and white design elements. This branding package is tied together nicely with every element extending the brand’s vibe.