The identity for this restaurant is simple, driven by strong typography. What stands out here is the application of the brand, tastefully across many touch points. From mugs to plates, lamps to the standard issues touch points like menus, Cafe Louis’ brand is consistent and strong. Designed by Dyer-Smith and Frey
In case you haven’t kept your ear to the ground on latest news, Chick-Fil-A has been under intense fire regarding their support of heterosexual marriage and anti-same-sex-marriage organizations. I’ll leave the debate over the actual issue for other venues, but for our purposes, I’d like to address the situation from a brand standpoint. Here is a quick snippet of the situation:
The latest uproar began this month when Dan T. Cathy, whose deeply religious father, S. Truett Cathy, started the company in 1967, told a Christian news organization that Chick-fil-A supported “the biblical definition of the family unit.”
Mr. Cathy, the company’s president and chief operating officer, said later in a radio interview, “As it relates to society in general, I think we are inviting God’s judgment on our nation when we shake our fist at him and say, ‘We know better than you as to what constitutes a marriage.’ “
With that in mind, is this REALLY as big a scandal as some may think? Let’s talk brand.
We’ve been so busy here at Vigor and after months of grinding away, the fruits of our labor are starting to come to fruition. We opened Seven Hens, a schnitzel concept here in Atlanta, last week, and the week before that we opened Banditos, a tacos and tequila temple in Baltimore. Checkout the full case […]
We’ve been hard at work since December of 2011 piecing together the foundations of this new restaurant brand located in Atlanta, Georgia. Seven Hens has been through our restaurant brand development gauntlet and the result is a sound design that will stand the test of time successfully from restaurant brand naming through identity and, now, […]
While building out concepts we usually encounter tough questions that yield often times cloudy responses. The most frequent question I encounter is “what do we really need?” My answer is almost always, “everything.” The bottom line is there is no magic bullet or bullets that guarantee a successful concept. Everything adds to its ability to succeed or reason for failure. But, when push comes to shove – read: budgets wane quickly – what do you really need?
The team at One Fast Buffalo rocked out this great nod at American Art Deco style for Marquee Grill. From the typography to the illustrative mark, the restaurant’s brand holds true to its roots through a classic style that was modern and forward for its time. I especially love the logo lockup treatment on the menus. Well done.
There is something about strong, bold typography in restaurant branding that really jumps out at me. I think it breaks the monotony of overused imagery and let’s the pieces “speak.” Slowly Does It is a food brand whose identity is based on typography and good copy writing. Well done by Berg.
Bernard’s market and cafe is green… totally green. The brand exudes an image of health, organic and sustainability from soup to nuts.. er… should i say, from sign to products. The B brand mark stands on its own as a strong, identifiable and memorable icon where the typography, although classic, is fresh and stable. Great work by Strohl.
Old school woodcut design meets fruity colors to create this brand for a pie bakery. The use of traditional typography, stacked evenly gives this a classic feel that nods to the age old trade of baking. The use of sticker tip on for packaging keeps things affordable for the small bake shop, but still maintains a powerful image. Great work by Foundry Collective. Found at Design Work Life.
Wo Hing’s brand features excellent, vibrant photo treatments that visually say “food” without being blatant and mundane. With bright blues and seafoam greens, Wo Hing stands out from tradition restaurant brands. Combine the color palette with simple characters and modern, clean layout and Wo Hing has as strong restaurant brand that stands out. Designed by Manual.