ChilliPilli, a mexican restaurant, got the full rebranding touch by the guys at Kong Rex. Leveraging strong typography with an uber warm color palette and modern campy illustrations, the ChilliPilli brand gets more engaging with personality. This is an excellent example of restaurant rebranding.

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Mic's hot sauce branding package design by Steve Simpson illustration

Amazing illustrations of Aztec-like gods bolster this sauce company’s brand. Designed and illustrated by Steve Simpson, the designs take every detail into account… even the bar code isn’t left up to chance. Great work.

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The design studio STG54 developed this great restaurant brand package for Tertulia. It’s classic, rustic, distressed feel adds the note of handmade cuisine. It says, “artisan” throughout the restaurant’s brand identity. Good type layouts, and simple use of illustration help make the little accoutrements pop. I especially like the use of the faded map to give it a sense of worldliness.

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There’s a great article on Design Taxi today highlighting the stories behind common brand names like Lego, Wendy’s, Coca-Cola, Starbucks and more. This gives insight not only into the stories, but also how brand naming has evolved over the decades. Whereas before there was little competition in the marketplace, so names like Wendy’s would work, […]

The brand for Leanworks is more scientific with a touch of playfulness. It drives home the point of good, healthy food but doesn’t make it boring. I love the geometric shapes used to build illustrations. Well done by Stebbings Partners. Found on Design Work Life.

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B restaurant’s brand touts a highly illustrative B as the epicenter. Supported by traditional design elements that mimic technical illustration, it’s a new take on an old style. It melds the new and the old quite well. Designed by Markatos Moore.

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Found this amazing antique liquor bottle from prohibition. Sold as medicine!

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The restaurant brand for Pronto, by Dasha Karpenko, is driven by simple pen and ink illustrations of fresh vegetables. These illustrations combine with simple typography and great paper selection to create a natural, approachable, honest brand.

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Bright colors, reflective surfaces and Japanese style illustration are what makes the brand for Popfish, POP! Designed by Daniel Neves, creative director of Dimaquina, and João Simi of Giosimi.

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The brand identity for Magnolia Bakery brings a note of classic, traditional feel. With an Art Nouveau typeface as the core identity element, and simple illustrations and design layouts, the brand says “simple” and “good.” You get the feeling that this bakery in New York is putting out delicious items that aren’t over the top, just really good. Designed by Minou Sinios.

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The brand identity for Dockside Brewing is a demonstrating showing how a logo is not the only part of a brand. The Dockside logo is simple with a strong typeface in a black square, nothing crazy. The life of the brand comes out in the application with supporting graphic treatments and accoutrements that build an identity that’s noticeable.

The team at Landor did an amazing job crafting the brand for this new brewing company. I love the illustration style and how it plays into a new vibe you don’t see often with beer. Found on The Dieline

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L’Abattoir is upscale without being snooty. With nothing superfluous about the design work, the restaurant’s brand comes off confident, but approachable. Truly modern in its delivery, L’Abattoir lets the food and experience speak loudly. Designed by Glasfurd Walker.

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The brand for Natural Selection relies heavily on traditional illustrations of raw produce to drive home their message of natural, organic and clean food. The restaurant’s brand is simple and uses typography in conjunction with the illustration to build a no-nonsense, no excess type of identity. Together it says “natural,” making this brand spot on. Designed by OMFG Co.

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The brand for the fast casual restaurant, Unforked, is comprehensive and consistent in its delivery. Lead by a mustard-esque color, the brand uses strong typography to deliver their message of clean food and intelligent cuisine. It’s tongue-in-cheek without being too campy. Designed by Design Ranch.

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Choc full of icons and illustrations, Burger Nation (designed by Red Antler) has as modern, campy style brand that exudes a fun, lively vibe. I think this brand works well because of its diversity amongst the many touch points. They all have different messaging and feeling, but are all part of the same family. This isn’t always executed properly, but when done right, it creates a fluid restaurant brand that can move and grow.

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Simple typography that’s well set, laid out well, and perfected can speak volumes about a restaurant’s brand. It’s calming in its delivery, but powerful in messaging. Laughing Man’s cafe brand and line of coffees, teas, and restaurant packaging uses this simplicity in conjunction with the simplicity of black and white photography to drive home the perfection that is their coffee. Designed by Established NYC. Found on September Industry.

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What’s most impressive about the brand identity for Palomino restaurant is the printing and finishing techniques used throughout the printed pieces. Printing is an expense and increasing it for the sake of beauty is hard to justify. However, the use of embossing, debossing, stamps and other printing techniques makes this so unique and interesting. Great work by Super Big Creative.

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This isn’t so much about branding of restaurants as it is looking into the future of the food service industry as seen through the Dekalb Market in Brooklyn, NY. I had the pleasure of experiencing the market this past weekend with my buddy & client, Jason Sinclair of Merrimack & Monitor.

The Dekalb Market is a 3 acre plot of urban parking lot that’s been overrun with shipping containers turned storefronts in an excellent display of the green movement’s vision turned reality.

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The team at Mucca design brings us this excellent brand for Pastis. It’s traditional, Americana with primary colors and simple typography. It leaves you nostalgic and compliments the entire experience.

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It’s not about simply facilitating utility. It’s about taking advantage of opportunities. Figo could’ve had a walking advertisement with an endorsement on both my bag and cup. Instead I walked around with ambiguity.