The brand for Natural Selection relies heavily on traditional illustrations of raw produce to drive home their message of natural, organic and clean food. The restaurant’s brand is simple and uses typography in conjunction with the illustration to build a no-nonsense, no excess type of identity. Together it says “natural,” making this brand spot on. Designed by OMFG Co.
The brand for the fast casual restaurant, Unforked, is comprehensive and consistent in its delivery. Lead by a mustard-esque color, the brand uses strong typography to deliver their message of clean food and intelligent cuisine. It’s tongue-in-cheek without being too campy. Designed by Design Ranch.
Choc full of icons and illustrations, Burger Nation (designed by Red Antler) has as modern, campy style brand that exudes a fun, lively vibe. I think this brand works well because of its diversity amongst the many touch points. They all have different messaging and feeling, but are all part of the same family. This isn’t always executed properly, but when done right, it creates a fluid restaurant brand that can move and grow.
Simple typography that’s well set, laid out well, and perfected can speak volumes about a restaurant’s brand. It’s calming in its delivery, but powerful in messaging. Laughing Man’s cafe brand and line of coffees, teas, and restaurant packaging uses this simplicity in conjunction with the simplicity of black and white photography to drive home the perfection that is their coffee. Designed by Established NYC. Found on September Industry.
What’s most impressive about the brand identity for Palomino restaurant is the printing and finishing techniques used throughout the printed pieces. Printing is an expense and increasing it for the sake of beauty is hard to justify. However, the use of embossing, debossing, stamps and other printing techniques makes this so unique and interesting. Great work by Super Big Creative.
This isn’t so much about branding of restaurants as it is looking into the future of the food service industry as seen through the Dekalb Market in Brooklyn, NY. I had the pleasure of experiencing the market this past weekend with my buddy & client, Jason Sinclair of Merrimack & Monitor.
The Dekalb Market is a 3 acre plot of urban parking lot that’s been overrun with shipping containers turned storefronts in an excellent display of the green movement’s vision turned reality.
It’s not about simply facilitating utility. It’s about taking advantage of opportunities. Figo could’ve had a walking advertisement with an endorsement on both my bag and cup. Instead I walked around with ambiguity.
Jet, a restaurant and bar concept, has a solid brand marked by one color: Black, Jet Black. The logo is a script typeface that looks custom supported by bright white condensed sans-serif font layouts. The combination is bold, strong and simple. It’s very clean and makes a statement. Designed by Paperview.
Not every project we work on sees us on the ground level building a restaurant’s brand from scratch. A lot of restaurant brand experiences are already underway when we’re engaged. In those instances we’re tasks with building upon an existing brand to grow it effectively. Such is the case with Three Sheets in Atlanta, Georgia.
Cupcake concepts exploded a few years ago. There’s no saying how long the fad will last, but in the meantime, there are some great brands for these sweet havens. One such brand is for Let’s Cupcake, designed by Daniel Harrill. The Let’s Cupcake brand is centered on a campy cupcake illustration, bolstered by a strong chocolate color. The packaging is simple as it let’s the brand’s core image pop while also allowing you to see the cupcakes. Overall it’s a strong brand for a sweet concept.
The brand for Pitfire Pizza, by Bestor Architecture, has a rough meets vibrant approach. The interiors and graphic elements all have a distressed look about them, but this is livened up with bright, strong colors. The typography in the logo is strong and the overarching design elements create the expectation the experience delivers.
Orchard Pig is a line of ciders and juices with a rustic, contemporary feel. Everything from the logo to the package design has this aggressive meets vibrant flair about it making it jump out at you in a powerful manner. Notice how the line maintains certain mainstays but strays enough in color treatments to give each flavor its own note of difference. Great work by Blue Marlin and great coverage by The Dieline.
The brand for Minna Tomei Asian Kitchen breaks the boring, expected design conventions found in Asian restaurants. This restaurant looks like a top notch experience from soup to nuts. From the use of a deep orange, beiges and blacks, to the simple typography, Minna Tomei’s restaurant brand is well thought out and tied up. I especially love the custom apron designs. Designed by Koniak.
Another Honolulu food icon was designed by Vigor. This time a food truck serving island-inspired burritos called Dos Locos. Vigor infused island imagery with classic Mexican-inspired design elements to create custom typography and illustrations that made this truck stand out and get attention. The designs pop with a vibrant color palette tying the entire brand together.