It’s not about simply facilitating utility. It’s about taking advantage of opportunities. Figo could’ve had a walking advertisement with an endorsement on both my bag and cup. Instead I walked around with ambiguity.
Jet, a restaurant and bar concept, has a solid brand marked by one color: Black, Jet Black. The logo is a script typeface that looks custom supported by bright white condensed sans-serif font layouts. The combination is bold, strong and simple. It’s very clean and makes a statement. Designed by Paperview.
Not every project we work on sees us on the ground level building a restaurant’s brand from scratch. A lot of restaurant brand experiences are already underway when we’re engaged. In those instances we’re tasks with building upon an existing brand to grow it effectively. Such is the case with Three Sheets in Atlanta, Georgia.
Cupcake concepts exploded a few years ago. There’s no saying how long the fad will last, but in the meantime, there are some great brands for these sweet havens. One such brand is for Let’s Cupcake, designed by Daniel Harrill. The Let’s Cupcake brand is centered on a campy cupcake illustration, bolstered by a strong chocolate color. The packaging is simple as it let’s the brand’s core image pop while also allowing you to see the cupcakes. Overall it’s a strong brand for a sweet concept.
The brand for Pitfire Pizza, by Bestor Architecture, has a rough meets vibrant approach. The interiors and graphic elements all have a distressed look about them, but this is livened up with bright, strong colors. The typography in the logo is strong and the overarching design elements create the expectation the experience delivers.
Orchard Pig is a line of ciders and juices with a rustic, contemporary feel. Everything from the logo to the package design has this aggressive meets vibrant flair about it making it jump out at you in a powerful manner. Notice how the line maintains certain mainstays but strays enough in color treatments to give each flavor its own note of difference. Great work by Blue Marlin and great coverage by The Dieline.
The brand for Minna Tomei Asian Kitchen breaks the boring, expected design conventions found in Asian restaurants. This restaurant looks like a top notch experience from soup to nuts. From the use of a deep orange, beiges and blacks, to the simple typography, Minna Tomei’s restaurant brand is well thought out and tied up. I especially love the custom apron designs. Designed by Koniak.
Another Honolulu food icon was designed by Vigor. This time a food truck serving island-inspired burritos called Dos Locos. Vigor infused island imagery with classic Mexican-inspired design elements to create custom typography and illustrations that made this truck stand out and get attention. The designs pop with a vibrant color palette tying the entire brand together.
The design for My Burger is modern and clean with a touch of campy, whimsy illustrations. It reminds me tremendously of Yeah! Burger and Tad Carpenter’s work. The interior has more going on that sets it a part from Yeah! though. Designed by Fame, My Burger is another great example of new burger concepts that push the boundaries of restaurant experiences.
The Loading Dock is an great little food experience in Brookly, NY designed by Working Assembly. The brand has a southern California kind of style about it with strong typography and a soft, warm color palette that evoke the feelings of heat and ocean. Great color palette and great use of typography tie this restaurant brand up tight.
Filipino meets Mexican in this food truck experience. The Guactruck is a designer food truck with a natural design style about it. The typography in the logo is a bit difficult to read, but it creates a unique shape that’s unique and interesting. I love that you can walk through the actual truck instead of waiting outside. I’m not sure how crowded this gets, but it’s definitely a new idea. Found on Core77. Unsure of the designer. Please comment if you know.
Keeping a restaurant’s buzz going is a matter of developing new things. This can get out of hand if these things are added to the menu permanently, but when done right, they create buzz and boost traffic. One means of adding another stream of revenue and a new feature is turning your sauces, marinades, and other special items into products for purchase.
This is an example of a great hot sauce company’s package design. You can see how this would easily compliment a restaurant’s brand. The labels jump out at you and say “smokey, heat, savory.” Great typography and easy to read. Well done by Deploy Visual. Via The Dieline
Not to be confused with the other FIG Restaurant I blogged about awhile back, this one is designed by Love & War. The identity for FIG s strong with black, red and white as the primary color palette. This allows the imagery and the design to speak, and build the brand’s visual message. The ads, website and other touch points all support a message of simple, fresh food with great flavor.
The brand identity for Jackson Gilmour is high class in its minimalist delivery. The brand is defined by a metallic copper as its core color and supported by bright whites and robin’s egg blues. The identity is simple, but strong throughout every touch point. Designed by Magpie Studio. Found on DesignWorkLife.