It’s been a little bit since we shown some new work, so here are two new projects. One we finished up earlier in the year and the other we’re currently developing. Enjoy! Fat Jelly’s – Quick Serve Restaurant Branding in Las Vegas Nevada Blue Marble Bakery – Midscale Bakery and Cafe branding in Seneca, South […]
Sugarpova is a line of high end gummy candies in six different flavors to be solid at fashion store Henri Bendel in New York, available at hotel minibars, and at their own website. “Sold” by the tennis super star Maria Sharapova, the candy line’s brand is a classy meets sassy modern style design. I love the simplicity of the work and how the patterns are incorporated into the design in just the right way.
Paperview Design designed this restaurant’s brand from logo through menu systems. The large, strong typography makes the menu systems pop. I’m not a huge fan of the logo (reminds me of The Secret), but it’s simplicity works and keeps things clean. The check presenters are a great touch to once again introduce the customer to the brand.
The use of old fashioned wallpaper textures mixed with old style illustrations make this restaurant’s brand jump out. Patterns are super hard to work with with identities. It’s easy to go overboard and make things too messy, but the people at Meter Industries nail it perfectly by melding simplicity with the patterns.
In a part of their ongoing brand repositioning, Domino’s unveiled its new logo and flagship store redesign. The goal? Make it all about the pizza experience. A spokesperson for Domino’s explains:
The new store design aims to put pizza front and center with a “Pizza Theater” format that will have “pizza-making artists” hand tossing dough and creating custom-made pies in front of guests — a move that may better position the brand to compete against a growing number of build-your-own fast-casual pizza concepts.
The new logo, however, doesn’t include any mention of pizza, just the simple red-white- and-blue, single-tile domino that company officials hope will become as recognizable as the Nike Swoosh or the Golden Arches.
This restaurant brand is to the point and simple. It’s limited identity color palette gives it the flexibility to use textures and color elsewhere. The menu set is a simple extension of the logo and uses simple layouts to create the vibe of an approachable, no nonsense experience. Designed by Established.
The identity for this restaurant is simple, driven by strong typography. What stands out here is the application of the brand, tastefully across many touch points. From mugs to plates, lamps to the standard issues touch points like menus, Cafe Louis’ brand is consistent and strong. Designed by Dyer-Smith and Frey
In case you haven’t kept your ear to the ground on latest news, Chick-Fil-A has been under intense fire regarding their support of heterosexual marriage and anti-same-sex-marriage organizations. I’ll leave the debate over the actual issue for other venues, but for our purposes, I’d like to address the situation from a brand standpoint. Here is a quick snippet of the situation:
The latest uproar began this month when Dan T. Cathy, whose deeply religious father, S. Truett Cathy, started the company in 1967, told a Christian news organization that Chick-fil-A supported “the biblical definition of the family unit.”
Mr. Cathy, the company’s president and chief operating officer, said later in a radio interview, “As it relates to society in general, I think we are inviting God’s judgment on our nation when we shake our fist at him and say, ‘We know better than you as to what constitutes a marriage.’ “
With that in mind, is this REALLY as big a scandal as some may think? Let’s talk brand.
We’ve been so busy here at Vigor and after months of grinding away, the fruits of our labor are starting to come to fruition. We opened Seven Hens, a schnitzel concept here in Atlanta, last week, and the week before that we opened Banditos, a tacos and tequila temple in Baltimore. Checkout the full case […]
We’ve been hard at work since December of 2011 piecing together the foundations of this new restaurant brand located in Atlanta, Georgia. Seven Hens has been through our restaurant brand development gauntlet and the result is a sound design that will stand the test of time successfully from restaurant brand naming through identity and, now, […]
While building out concepts we usually encounter tough questions that yield often times cloudy responses. The most frequent question I encounter is “what do we really need?” My answer is almost always, “everything.” The bottom line is there is no magic bullet or bullets that guarantee a successful concept. Everything adds to its ability to succeed or reason for failure. But, when push comes to shove – read: budgets wane quickly – what do you really need?
The team at One Fast Buffalo rocked out this great nod at American Art Deco style for Marquee Grill. From the typography to the illustrative mark, the restaurant’s brand holds true to its roots through a classic style that was modern and forward for its time. I especially love the logo lockup treatment on the menus. Well done.
There is something about strong, bold typography in restaurant branding that really jumps out at me. I think it breaks the monotony of overused imagery and let’s the pieces “speak.” Slowly Does It is a food brand whose identity is based on typography and good copy writing. Well done by Berg.