Old school woodcut design meets fruity colors to create this brand for a pie bakery. The use of traditional typography, stacked evenly gives this a classic feel that nods to the age old trade of baking. The use of sticker tip on for packaging keeps things affordable for the small bake shop, but still maintains a powerful image. Great work by Foundry Collective. Found at Design Work Life.
Wo Hing’s brand features excellent, vibrant photo treatments that visually say “food” without being blatant and mundane. With bright blues and seafoam greens, Wo Hing stands out from tradition restaurant brands. Combine the color palette with simple characters and modern, clean layout and Wo Hing has as strong restaurant brand that stands out. Designed by Manual.
Illustrations and patterns that depict each soup are the drivers behind this brand identity for Soup & Co. The use of soup spoons patterned according to the particular soup as a menu is just brilliant and the vibrancy of the color palette set the tone to an innovative kind of concept. Great restaurant branding by Blend It.
Public is a simple, modern take on a classic concept format: the deli. Public’s style is modern with simple typography and copy points that add a note of poignancy. The color palette is based solely on orange and bolstered by the raw materials in the interiors and takeout packaging. Designed by La Tortilleria.
Bangras, a highly loved Indian dish, find some modern vibrancy with this package design. The packaging breaks the molds of expected Indian style design elements and instead takes a highly clean design with bright colored type over top of high contrast, dark photography.
“Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin.
A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage.”
Heraldry at its finest! Liverpool valiant effort at traditional British style design for pubs. The logo is highly illustrative on its own, but degrades excellently for single color, flat applications. Very dynamic. The brown and cream colored elements with touches of red stamping make the pub look more classic and traditional as it sets the tone for the consumer. Designed by Reynolds and Reyner.
ChilliPilli, a mexican restaurant, got the full rebranding touch by the guys at Kong Rex. Leveraging strong typography with an uber warm color palette and modern campy illustrations, the ChilliPilli brand gets more engaging with personality. This is an excellent example of restaurant rebranding.
The design studio STG54 developed this great restaurant brand package for Tertulia. It’s classic, rustic, distressed feel adds the note of handmade cuisine. It says, “artisan” throughout the restaurant’s brand identity. Good type layouts, and simple use of illustration help make the little accoutrements pop. I especially like the use of the faded map to give it a sense of worldliness.
There’s a great article on Design Taxi today highlighting the stories behind common brand names like Lego, Wendy’s, Coca-Cola, Starbucks and more. This gives insight not only into the stories, but also how brand naming has evolved over the decades. Whereas before there was little competition in the marketplace, so names like Wendy’s would work, […]