I just posted some new work on my Behance profile for Maple Donuts. Although the project is purely hypothetical, it’s easy to see how my take on the brand could quickly rejuvenate its image and take it light years beyond where it is now. I’m going to try to give some explanation and theory for each element below. Enjoy and please feel free to comment.
A long standing restaurant icon moves to the states and needs a brand that will speak of its history and its inviting nature. This brand works because it uses a nontraditional color set that’s easing, subtle, yet very different and new. The typography is the perfect accompaniment with it’s simple flowing script. It’s not overdone, just well done.
The branding for Island Creek Oyster Bar is awesome from top to bottom. It uses old school office forms as a basis for the brands graphic language throughout all the materials and even the website. The website itself is well done too with standards compliant coding and structure, as well as information where you want […]
I came across Peter Bagi‘s work yesterday and was stunned. It’s amazing. It’s hard to pull one’s mind out of the idea that food photography is a simple setup and shoot. Get a picture of the food, next! Mr. Bagi’s work is an example of true food photography as he captures the essence of the restaurant’s reason for being. Whether it’s the exquisite care taken in the bakery images or the beauty and luster of each ingredient in some of the prepared dishes. Enjoy.
I know I usually cover the brands of independent restaurant concepts, but it’s hard to over look larger chains who evolve their brands throughout time. Pentagram took Popeyes from looking low-class and actually infused a touch of class and art to the brand. Now it still hails to it’s Louisiana roots, but its brand is clean, strong and memorable.
I very rarely showcase restaurant branding that has a classic style to it. It’s not a matter of disliking it, it’s just that frilly, swooshy type is often over used and rarely thought through. You find a cute calligraphic typeface, set the type and voila! you have a logo. Not good. The branding for Antoinette Cafe by Manic is well done because it could have gone that route, but instead uses type with taste and class making this cafe brand design top notch.
The Pinkberry branding is a true testament to how comprehensive a restaurant branding campaign and initiative can and should be. They’ve thought through, and designed everything for Pinkberry down to the styling of photography and media events. There is a lot more work to be seen for this one, so check it out at Ferro-Concrete’s website.
Alvin Diec brings us this design for One Flew South. The brand’s core colors are usually really hard to work with because they can end up looking campy and too patriotic, but these are the right hues and tones. The restaurant’s brand is well delivered from its name to the other elements. It’s located in Atlanta’s Hartzfield-Jackson Airport which plays directly into the name and style of the brand. Well done from start to finish.