Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.
Way to kill convention and shun cliche! This design for an old school pizza shop in New Jersey touts an art deco, mechanical and engineered image; let’s say “stoic.” Strong typography and design. Unforgiving. The only warmth coming from the color palette for the restaurant’s identity and interior. Very industrial and it’s absolutely awesome to look at. Designed by Decoder.
Guy Kawasaki chimes in on the MUFSO conference (multi-unit food service operator) with how to enchant customers. Simply put, ““The three key points of enchantment: You need to be likeable, trustworthy and [offer] quality. You want the quality of Apple; you want the trustworthiness of [online footwear peddler] Zappos; and you want the likeability of Richard Branson [of Virgin Atlantic Airways], who gets down on his knees and polishes your shoes so you will fly Virgin,” Kawasaki said.
Kolachy Co restaurant branding by REThink is an exploration into iconography. The logo is simple, strong and memorable. The color palette, inviting. But the logo is extending through icons that support the items on the menu in such a creative way adding a unique design element that sends this brand out of the park. They describe the client as such:
Kolachy Co. is a Vancouver-based grab-and-go food shop. They produce healthy, handmade food at all three of their locations. The restaurants serve delicious handmade breakfasts, lunches, soups and snacks.
This identity has made its rounds around the webspace, and for good reason. It’s very well done and a superb example of a Constructivist style made modern. The business cards are eye catching and different. The rest of the identity touts strong typography, limited color palette and generally lets the simplicity speak for itself. Designed by Salih Kucukaga, he describes the angle:
Identity design for an Istanbul based restaurant where you can have delicious meals in a young, vintage style factory atmosphere
with an urban feel. Fabrikk comes from the latin word Fabrica which means “Factory” in English.
Let’s finish off the week with a small, simple identity for a bar in Liverpool. The identity is defined by a custom typeface that’s flowing and interlocking. It’s well rendered and sets a unique, memorable note for the club. Wish there were more to see, but I think the logotype itself is so strong, it was worth posting. Designed by Matt Lewis.
This Russian bar’s identity by Katarina Teterkina is fun, whimsical and definitively inviting. Unfortunately, I have no clue the name of the bar because it is in fact, in Russian. However, you can easily see how she’s tied the brand together with visual cues and accoutrements creating a unified vibe. I like how she’s turned the typography into actual characters using quaint “costumes.” It adds a life to the bar’s brand.
This restaurant identity design comes from Pentagram, and is a wonderful example of art deco style design in a modern brand. I like the color palette a lot as it roots the brand in the traditional and classy. The typography is hand drawn and adds to that vibe. Finally, every piece doesn’t just show the logo, it extends the brand with unique design that build the overall image.
Shannon Hartmark, an Atlanta Georgia locale, designed up this great restaurant brand identity campaign for the pizza shop Antico Pizza Napoletana. The identity is great a meshing of traditional, expected Italian imagery with good use of typography throughout. The natural colors of the materials are allowed to “speak” and add to the vibe and feeling of natural, wholesome and just plain good. Here’s her description:
Designed for Retail Branding class at Portfolio Center. Antico Pizza Napoletana serves authentic “Pizza Tradizionale di Napoli” in Atlanta, Georgia. Making each pizza in the true artisan method, this requires a strict process and certain products only available in the Campania region of Southern Italy. The type and design is old Napoli inspired, keeping the feel of tradition and authentic atmosphere.
Thanks to The Die Line for the tip.
The design team at Nothing Something brings us this comprehensive restaurant branding project for The Alembic. They really push the boundaries and explore typography, printing techniques and other visual accoutrements that make this memorable. The typography is illustrative and classic using a good mix of sans-serif, script, and decorative fonts. The color scheme is simple, but strong. Very well done and a ton of pictures.
The New French Bakery branding is comprehensive and strong. Allison Newhouse uses two colors that I don’t particularly like, but they work well and she pulls it off nicely. The typography is strong and bold as are the graphic treatments that support and create the brand’s image. Work was done while at Duffy & Partners
Two cheese places on this lovely Friday. Why not? The Welsh Rabbit Cheesery identity was designed by Sarah at Candy Coated Universe. It’s a simple branding package that touts hand drawn typography and illustration work. It’s simple, but fun. The color palette is muted keeping things earthy and hand made like the cheese itself.