Nathaniel Cooper wows me again with some amazing restaurant branding work for Oak 63. This one is classy, reserved, and a bit traditional. Oak 63, a southern france cuisine restaurant, oozes class and upscale luxury, but it’s still approachable which is a hard medium to find. His description:
This identity was created for a new restaurant in one of Kansas City’s unique urban neighborhoods. Oak 63 is a relaxed French bistro featuring a southern French-style menu. The identity is classic, with historical character, but also an edited, contemporary expression that doesn’t attempt to recreate southern France, but instead evokes the feeling of a fall day in the French countryside. Hand-worked printing techniques—stamps, letterpress printing and screen-printing—infused the relaxed and friendly personality of the restaurant.
Another lovely brand identity design by Spunk Design Machine. This time for a food and wine market called Pairings. The mark is immediately identifiable, strong and unique making it the epicenter of the brand. The colors are vibrant tones of earthy colors. Excellent typography and great delivery throughout the elements really ties this one together.
Crespella is a coffee shop/espresso bar with delicious crepes in Brooklyn, NY. The brand was designed by Tag Collective and features amazing use of raw materials as a graphic elements. From wood grain to natural paper, this use of raw materials reinforces the natural and organic nature of the product and brand. The typography uses traditional treatments which also play into brand’s core messaging of traditionally good coffee.
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Not only is this great design, but this branding package for Lopes Confeitaria has a special quality worth noting. The entire package is centered on stickers, or “tip ons”, to create the customization required to build a brand. This is special because it’s a cost-efficient, but highly effective way to “brand” your small shop. It gives you the ability to have your own products branded without paying for jarring, labeling, production, minimum quantities and so on.
I’m loving the logo’s freehand nature and how it plays with the strong condensed type. The colors are a bit unorthodox as well, making this bakery brand stand out.
This one hit das interwebs pretty hard today and with good reason. Studio MLPS designed up a fantastic brand and package design for this new upscale maple syrup product. From the logo to the graphic treatments the entire package is thought through and well designed. You can take a peek into their process and design steps at their blog.
Another restaurant has closed. This time it was the winner of America’s Next Great Restaurant. It just closed it’s New York City location leaving only it’s Minneapolis location left. Here’s what the PR team says: The realities of running a restaurant are very difficult, more so with multiple locations in multiple cities. After a careful […]
We’ve had a number of our clients on our system, BRIO for quite some time. Now, I’ve finally made it formal with the launch of the “face” of BRIO. I’ve tailored the system to focus on restaurants, cafés, bars, and the like as I think that market is completely underserved when it comes to email […]
The problem with most pizza shops is getting the proprietors out of the “just do it and get it done” mindset that put them there in the first place. Most shops from where I’m from, (central Pennsylvania) are family-owned and have been for generations. Although the family ownership is a good thing for authenticity, you’ll easily notice that proprietors of these shops are there every day, and rarely get a break. That’s not good business and no one wants to be a slave to their business day in and day out.
One of the first steps to take in breaking the mold is breaking the mold visually with a brand that sheds the “mom and pop” feel and embraces a more put together machine. It’s point number one in building towards more locations and potentially franchising.
The good people at Concrete did just that with Pizza Nova. Their identity maintains a foundation in authentic and family Italian foods, appeases the owner’s usual want of having to list everything they sell, and yet creates a new look that’s fresh and very NOT “mom and pop.”
It may not have been national news but when Varsity Donuts opened not too long ago it had a twinkle in its eye and a stolen logo. Little did the owners know that the designer they hired actually stole the logo from a Dunkin Donuts spoof design for and posted on a renowned design blog, by Matt Stevens. The way the situation was handled was perfection.
Upon finding out about the ripped off logo, Varsity immediately reached out to the designer with a sincere apology. Then, they did the unexpected. They hired the original designer, Matt Stevens, to develop and design their identity. That’s how you handle the situation right!
Here’s the work Matt produced for Varsity. Very retro in style for a product that is truly retro: Donuts. I hear their pretty damn good too!
This small branding job is worth featuring for its simplicity and grace. The window graphics below are a bit different when you get to the door with the red, white and blue stripe treatments. The logo itself is simple, yet interesting with the way the letters interact with one another and the “b” resemble pouring milk. Great cafe branding by A Friend of Mine.
I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.