The people at Bex Brands have done a wonderful job of branding and marketing Burlap, a restaurant in Del Mar, California. The brand is lively and full of layers of illustrations and strong colors based on a rouge. The typography is classic and well used. The entire concept is “Asian Cowboy” which is how it’s described and exactly how it looks. Well done.

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The team at Mucca out of New York put together this illustrative logo for The Blue Pig Tavern. The restaurant’s brand isn’t as extensive as others I’ve posted, but the detail in the menu, good typography an unorthodox color palette makes this worth posting.

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The brand identity design for Illuminar is centered on classic floral decoration and highly intricate illustration. The flourishes pop off the dark black background and keep this restaurant’s identity classy. This says classic, high end and luxury through and through. Designed by Michelle Gadeken

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I’ve been a big proponent of smaller menus from the moment I started branding restaurants. However, getting a client to “buy in” to the idea is like pulling teeth. The mentality of “more is more” and bigger menus equal bigger revenue is a tough nut to crack. Smaller menus aren’t just an effort of a single part of your restaurant, it affects the entire operation, and, ultimately, your brand. The skeptics reading already have their eyebrows peaked so here are 5 ways  a menu with less items is better.

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Small, but sweet. This brand identity for the Steel Pig BBQ restaurant is well done. The identity doesn’t go over the top with clichés. It has a simple color palette which can only translate into the food itself. The BBQ sauce packaging follows suit with simple, strong typography and minimal graphics. Well done work by Daniel Harrill.

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John Turner designed up this lovely restaurant brand identity for PARISH here in Atlanta. It’s a nostalgic angle using classic design styles to make the identity rustic and homey. Earth tones seal the deal with little accoutrements that support and build the brand.

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The new Chipotle ad featuring stop motion video depicting our progression from farming to manufacturing, waste, steroids, etc is a true branding masterpiece. It sends home the messaging. It touts their long-standing position on the quality of their food. It’s amazing work with a fantastic sountrack of Willie Nelson covering Coldplay’s The Scientist. Try not […]

Salih Kucukaga posted this work on Behance. It’s an amazing little cafe package that coyly plays off of communist graphic symbols and softens them with warm colors and soft renderings. It’s a great way to use known imagery with usual negative connotations, in an inviting, fresh way.

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This sets the bar high for restaurant websites. Not only is this site entirely accessible via iPad and other devices, it’s completely engaging. It tells a story and goes beyond just simple works on a page. The team at Push have gone way beyond the extra mile and set Smokey Bones out front of the other restaurant, heck any, website. Kudos to Smokey Bones for letting them do their job!

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Today my article on 5 things that need to be considered before rebranding a restaurant was published on SmartBlog on Restaurants. Super honored to be asked to participate and encourage you all to stop by, read the article and join the conversation. Thanks!

The team at J Fletcher Design in Charleston, SC put together this simple rebrand and an amazing website for Poogan’s Porch, a lovely southern-style restaurant. This restaurant brand is centered on the website: it’s out of this world good. It’s classy, organized, well-designed, quickly loads, and it accentuates the brand of Poogan’s. This is how it should be done folks. Enjoy.

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This brand for Half Full, by Hamish Mackgill, is excellent in its simplicity. Only a few colors were used and they were used with taste and class. This gives the brand an upscale and confident feel.

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A long standing restaurant icon moves to the states and needs a brand that will speak of its history and its inviting nature. This brand works because it uses a nontraditional color set that’s easing, subtle, yet very different and new. The typography is the perfect accompaniment with it’s simple flowing script. It’s not overdone, just well done.

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The healthy and fresh angle is trending hard right now and the latest to jump on board is Burger King. With this new angle and push, the King himself has been laid to rest. Yes, that creepy King guy is no more and my thoughts are: What a mistake.

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The branding for Island Creek Oyster Bar is awesome from top to bottom. It uses old school office forms as a basis for the brands graphic language throughout all the materials and even the website. The website itself is well done too with standards compliant coding and structure, as well as information where you want […]