Saba foodstore’s brand is a coupling of natural paper and materials with bright magenta pop. It’s vibrant without being too bright and stark. It’s natural without being boring. Designed by Creative Inc.

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Taverna Aventine restaurant’s brand was designed by Markatos Moore. The brand is classic in style with a touch of modern. Post production techniques and the use of white ink on natural paper stock makes the printed elements just jump off the page.

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Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.

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Way to kill convention and shun cliche! This design for an old school pizza shop in New Jersey touts an art deco, mechanical and engineered image; let’s say “stoic.” Strong typography and design. Unforgiving. The only warmth coming from the color palette for the restaurant’s identity and interior. Very industrial and it’s absolutely awesome to look at. Designed by Decoder.

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Guy Kawasaki chimes in on the MUFSO conference (multi-unit food service operator) with how to enchant customers. Simply put, ““The three key points of enchantment: You need to be likeable, trustworthy and [offer] quality. You want the quality of Apple; you want the trustworthiness of [online footwear peddler] Zappos; and you want the likeability of Richard Branson [of Virgin Atlantic Airways], who gets down on his knees and polishes your shoes so you will fly Virgin,” Kawasaki said.

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Kolachy Co restaurant branding by REThink is an exploration into iconography. The logo is simple, strong and memorable. The color palette, inviting. But the logo is extending through icons that support the items on the menu in such a creative way adding a unique design element that sends this brand out of the park. They describe the client as such:

Kolachy Co. is a Vancouver-based grab-and-go food shop. They produce healthy, handmade food at all three of their locations. The restaurants serve delicious handmade breakfasts, lunches, soups and snacks.

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Shibuya is a quaint identity featuring a refreshing color palette. It’s not cliche, but doesn’t abandon nods to Asian culture either. The menu treatments are just as well thought out with an interesting use of bamboo. Designed by Ai Carver.

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This identity has made its rounds around the webspace, and for good reason. It’s very well done and a superb example of a Constructivist style made modern. The business cards are eye catching and different. The rest of the identity touts strong typography, limited color palette and generally lets the simplicity speak for itself. Designed by Salih Kucukaga, he describes the angle:

Identity design for an Istanbul based restaurant where you can have delicious meals in a young, vintage style factory atmosphere
with an urban feel. Fabrikk comes from the latin word Fabrica which means “Factory” in English.

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This Russian bar’s identity by Katarina Teterkina is fun, whimsical and definitively inviting. Unfortunately, I have no clue the name of the bar because it is in fact, in Russian. However, you can easily see how she’s tied the brand together with visual cues and accoutrements creating a unified vibe. I like how she’s turned the typography into actual characters using quaint “costumes.” It adds a life to the bar’s brand.

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This restaurant identity design comes from Pentagram, and is a wonderful example of art deco style design in a modern brand. I like the color palette a lot as it roots the brand in the traditional and classy. The typography is hand drawn and adds to that vibe. Finally, every piece doesn’t just show the logo, it extends the brand with unique design that build the overall image.

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Fun and daring. This identity for a casual restaurant in Oslo is both. Seems like a fun place to have a pint. The pattern and almost cartoon-like illustrations bring this restaurant’s identity to life. Designed by The Metric System

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Often times it’s hard to design menus using color when they’ll be used in a dimly lit setting. Such is the case for most luxury, high end restaurant experiences. Duo was facing the same challenge. To overcome, they designed menus that are lighted much like an iPad so when opened there is plenty of illumination to allow for easy reading. The layout is simple and the menu covers are very well done as well.

I’m not a fan of DUO’s logo at all. I think it’s quite ghastly and hard to read. Hate to be a harsh critic, but a restaurant of such stature should have a brand identity on par.

I couldn’t find the designer of the menus and other restaurant branding elements. However, I was tipped off on this design by Armin at Art of the Menu.

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Shannon Hartmark, an Atlanta Georgia locale, designed up this great restaurant brand identity campaign for the pizza shop Antico Pizza Napoletana. The identity is great a meshing of traditional, expected Italian imagery with good use of typography throughout. The natural colors of the materials are allowed to “speak” and add to the vibe and feeling of natural, wholesome and just plain good. Here’s her description:

Designed for Retail Branding class at Portfolio Center. Antico Pizza Napoletana serves authentic “Pizza Tradizionale di Napoli” in Atlanta, Georgia. Making each pizza in the true artisan method, this requires a strict process and certain products only available in the Campania region of Southern Italy. The type and design is old Napoli inspired, keeping the feel of tradition and authentic atmosphere.

Thanks to The Die Line for the tip.

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The design team at Nothing Something brings us this comprehensive restaurant branding project for The Alembic. They really push the boundaries and explore typography, printing techniques and other visual accoutrements that make this memorable.  The typography is illustrative and classic using a good mix of sans-serif, script, and decorative fonts. The color scheme is simple, but strong. Very well done and a ton of pictures.

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Arcade Agency designed up some excellence with this work for DELUX. There is fun use of typography as a defining point. The actually use it as illustration for certain areas. The muted color palette gives the restaurant a reserved feel. There’s confidence in the simplicity.

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The New French Bakery branding is comprehensive and strong. Allison Newhouse uses two colors that I don’t particularly like, but they work well and she pulls it off nicely. The typography is strong and bold as are the graphic treatments that support and create the brand’s image. Work was done while at Duffy & Partners

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Two cheese places on this lovely Friday. Why not? The Welsh Rabbit Cheesery identity was designed by Sarah at Candy Coated Universe. It’s a simple branding package that touts hand drawn typography and illustration work. It’s simple, but fun. The color palette is muted keeping things earthy and hand made like the cheese itself.

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Although it’s in hebrew, the design still stands on its own. Yotam Bazelel‘s work is clean and poignant. The identity for this cheese shop is no different. The strong yellow brings out the feeling of cheese. When combined with contrasting colors, it pops and gets attention.

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Love this logo design for Lucky Fish by Pentagram. It’s simple, but says so much with one look. It’s memorable. It stands out. It’s what makes a logo great. The way it filters through the rest of the brand’s touch points is simple, but full of impact.

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