Every business should be engaging in some form of email marketing or another. Whether frequent or infrequent, staying in front of your customers is marketing 101. There are hundreds of email marketing service providers out there and that can be overwhelming. Who do you use? What’s a good deal? What features should they provide? Let’s dig a little deeper as we outline what the right ESP is for your restaurant and/or company.
We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. Read More
One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.
So, why shoot for good enough when “great” is just around the bend?
Vigor’s proud to announce some new updates to the Datum Storage Systems website. First we reconstructed the home page to funnel visitors to the appropriate sections. Whether it be a new dealer locator, or highlighted announcements in the flash display area, now visitors can get around a lot easier. NEW ADDITIONS – New, optimized home […]
Here at Vigor, we’ve never taken a stance politically with our work. It seems politics and religion are just way to touchy and subjective for our tastes. However, here in Harrisburg we have a real race going on for the Mayoral seat. An incumbent is on the way out the door, but not without a fight. Another candidate has contributed to the negative state of the city in more ways than we can count. We believe in change and therefore felt the need to not only speak up, but actively help out the campaign. So, we officially launched the website for Harrisburg’s mayoral candidate, Nevin Mindlin. This is our first political website and probably our last for a long time. We also have no plans to take on religion-based initiatives. Read More
Joseph Szala, principal of Vigor, is featured in this week’s Central Penn Business Journal in an exposé on entrepreneurs under 30. Check it out here: Central Penn Business Journal
After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more. Check out the site at www.aroogas.com
A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns. Read More
One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into their own unique interest groups and therein lies the framework for branding. Read More