Another restaurant has closed. This time it was the winner of America’s Next Great Restaurant. It just closed it’s New York City location leaving only it’s Minneapolis location left. Here’s what the PR team says: The realities of running a restaurant are very difficult, more so with multiple locations in multiple cities. After a careful […]
We’ve had a number of our clients on our system, BRIO for quite some time. Now, I’ve finally made it formal with the launch of the “face” of BRIO. I’ve tailored the system to focus on restaurants, cafés, bars, and the like as I think that market is completely underserved when it comes to email […]
The problem with most pizza shops is getting the proprietors out of the “just do it and get it done” mindset that put them there in the first place. Most shops from where I’m from, (central Pennsylvania) are family-owned and have been for generations. Although the family ownership is a good thing for authenticity, you’ll easily notice that proprietors of these shops are there every day, and rarely get a break. That’s not good business and no one wants to be a slave to their business day in and day out.
One of the first steps to take in breaking the mold is breaking the mold visually with a brand that sheds the “mom and pop” feel and embraces a more put together machine. It’s point number one in building towards more locations and potentially franchising.
The good people at Concrete did just that with Pizza Nova. Their identity maintains a foundation in authentic and family Italian foods, appeases the owner’s usual want of having to list everything they sell, and yet creates a new look that’s fresh and very NOT “mom and pop.”
It may not have been national news but when Varsity Donuts opened not too long ago it had a twinkle in its eye and a stolen logo. Little did the owners know that the designer they hired actually stole the logo from a Dunkin Donuts spoof design for and posted on a renowned design blog, by Matt Stevens. The way the situation was handled was perfection.
Upon finding out about the ripped off logo, Varsity immediately reached out to the designer with a sincere apology. Then, they did the unexpected. They hired the original designer, Matt Stevens, to develop and design their identity. That’s how you handle the situation right!
Here’s the work Matt produced for Varsity. Very retro in style for a product that is truly retro: Donuts. I hear their pretty damn good too!
This small branding job is worth featuring for its simplicity and grace. The window graphics below are a bit different when you get to the door with the red, white and blue stripe treatments. The logo itself is simple, yet interesting with the way the letters interact with one another and the “b” resemble pouring milk. Great cafe branding by A Friend of Mine.
I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.
Hey, this is YOUR website. Why not have what YOU want on it? It’s a good argument and a tough one to overcome, but the bottom line is that YOUR website is built to attract THEM. Let’s not forget that very important fact. Although it should be about what they want, that doesn’t mean you shouldn’t show them what they didn’t know they wanted. Make sense?
Things you should want to show them on your site:
This bakery brand was designed by Avigail Bahat. Once again a strong black and white base color palate makes the yellow/gold accoutrement pop. This helps the logo stand out and jump while keeping the brand calm, subdued, but strong and confident. Everything has been designed from business papers to the packaging. The central theme for the brand is based on retro boxing probably derived from the name Cassius, as in Cassius Clay.
The branded elements are kept low cost by using stickers as tip ons to make the packaging “custom.” This is an inexpensive technique that requires only a little bit extra manual labor to execute, but it keeps the cost low and the effect is strong.
All these wonderful bakery brands make me really REALLY want to do one myself. Love the work.
Congratulations to my client and friends IGNITE for awesome coverage on Fox Atlanta regarding their training of Falcons’ players during the lockout. Congrats Jim! Falcons Stay in the Game During Time Away: MyFoxATLANTA.com
I’ve had a sweet spot for Tuaca, a vanilla flavored tequila, for quite some time. Shaken with ice and taken straight, it’s just delicious. The people at CUE were tasked with rebranding the beverage and what a damn good job they did. This is a full on soup to nuts branding initiative and it’s truly well done. The typography rests with GOTHAM, a favorite of many designers, including myself. Heck, i used it for The Gas Station Kitchen & Bar branding quite thoroughly. Here’s what Cue says:
To be relevant, brands need to get noticed, speak in a consistent voice and engage in interesting ways. More and more, brands are activated at the local level. To provide tools and communicate with the field, the Tuaca brand activation guide provides branding elements and programs, packaged in a cool, Tuaca way.
A restaurant’s website isn’t unlike other websites in that it needs to serve a number of functions at the same time. There’s a collision of the User’s Wants, Brand Wants, and Functionality/Accessibility.
Flash brings motion to pages and that motion/animation gets people pumped up. Sure, at first brush it’s great, but then you run into the problems of functionality and user wants. I’ll go into detail in another post, but for now, lets list what a user wants from your restaurant website.
The National, designed by Love and War, recently won a restaurant branding of the year award. It was just featured on Fast Co. design, and it jumped out at me. It’s simplicity is marked by a stark color palate and accentuated by traditional illustrations that nod towards class and taste. The branding for this destination is best described as pleasing and fine.
Design doesn’t just have to do with visuals. Design is in everything we do. We design our world the way we see fit from career to spouse to trivial things like cars, clothes, etc. One thing we design is the efforts for which we stand and in which we believe: Charity. I have a problem […]