Fresh, traditional illustration style meets classic design elements in this brand for The Lower Depths, Provisions and Taproom. The limited color palette gives the overall brand a classic, vintage feel. Love the anchor and nautical flag logo. A well done brand by Richard Stewart.

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I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.

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Hey, this is YOUR website. Why not have what YOU want on it? It’s a good argument and a tough one to overcome, but the bottom line is that YOUR website is built to attract THEM. Let’s not forget that very important fact. Although it should be about what they want, that doesn’t mean you shouldn’t show them what they didn’t know they wanted. Make sense?

Things you should want to show them on your site:

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Congratulations to my client and friends IGNITE for awesome coverage on Fox Atlanta regarding their training of Falcons’ players during the lockout. Congrats Jim! Falcons Stay in the Game During Time Away: MyFoxATLANTA.com

I’ve had a sweet spot for Tuaca, a vanilla flavored tequila, for quite some time. Shaken with ice and taken straight, it’s just delicious. The people at CUE were tasked with rebranding the beverage and what a damn good job they did. This is a full on soup to nuts branding initiative and it’s truly well done. The typography rests with GOTHAM, a favorite of many designers, including myself. Heck, i used it for The Gas Station Kitchen & Bar branding quite thoroughly. Here’s what Cue says:

To be relevant, brands need to get noticed, speak in a consistent voice and engage in interesting ways. More and more, brands are activated at the local level. To provide tools and communicate with the field, the Tuaca brand activation guide provides branding elements and programs, packaged in a cool, Tuaca way.

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A restaurant’s website isn’t unlike other websites in that it needs to serve a number of functions at the same time. There’s a collision of the User’s Wants, Brand Wants, and Functionality/Accessibility.

Flash brings motion to pages and that motion/animation gets people pumped up. Sure, at first brush it’s great, but then you run into the problems of functionality and user wants. I’ll go into detail in another post, but for now, lets list what a user wants from your restaurant website.

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Michel Gorham designed this amazing restaurant brand identity for Bloomingdale’s FLIP burger restaurant. Funny that we have a FLIP already down here in Atlanta, but this was two years ago so maybe Bloomingdale’s didn’t get the memo.

She describes the project:

In 2009, Bloomingdale’s created a new burger restaurant on the men’s level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography.

Finding many “flip” phrases surprisingly relevant, I suggested a complete branding system including:
menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection.

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I’ve said it hundreds of times, but here is yet another instance where transparency rules. The fact is, if you try to hide the realities and truths about your restaurant, you’ll lose every time. People will find out. We’re natural explorers and discoverers. So, when in doubt about how something should be handled the rule […]

The National, designed by Love and War, recently won a restaurant branding of the year award. It was just featured on Fast Co. design, and it jumped out at me. It’s simplicity is marked by a stark color palate and accentuated by traditional illustrations that nod towards class and taste. The branding for this destination is best described as pleasing and fine.

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Little Chef is a chain of family restaurants in the UK. The branding of this restaurant is brilliant. The iconic “Pillsbury doughboy” has been streamlined and simplified. The execution of the brand takes it to a whole new level. Every detail has been considered and designed from uniforms to interiors and even sculptures that push this brand into a category of its own.

Special thanks to BRAND NEW for bringing this to light. Designed by Ab Rogers Design.

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I always thought this rebrand was on the fence between good and not-so good; however; it’ has grown on me and the execution of the branding is what sells it for me. Allison Newhouse designed it.

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Design doesn’t just have to do with visuals. Design is in everything we do. We design our world the way we see fit from career to spouse to trivial things like cars, clothes, etc. One thing we design is the efforts for which we stand and in which we believe: Charity. I have a problem […]

This restaurant interior design is full of different textures, shapes, and treatments that make it truly twisted, but not overdone. I had to share it. It was designed by Ukrainian architects Serghii Makhno and Vasiliy Butenko. Found on The Inspiration Grid.

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The packaging design for Amelie & Friends’ takeout elements are simple and clean. Semi-nostalgic in flavor, but definitely unique. The design is strongly typographical as it delivers puns in large format. The color palates are soft and approachable. The team at ILOVEDUST have this to say:

West Sussex based Restaurant owners Rowland and Mary Leach asked us to work with them on the branding of their brand new restaurant in Chichester. With 2 Michelin Star chefs in the kitchen and an endless supply of local produce to chose from the kitchen produces some of the finest and most original food and pastries all made fresh daily on the premises.

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Once again I must stray a little bit from strictly restaurants. I found this amazing brand identity designed for an event/product. It’s a good idea that one of my clients a few years back actually had. I guess he never saw it through. If he did, these guys beat him to the punch. Awesome design work. Found it on behance.net. It was designed by David Arias and Corey Gibbons.

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