A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns. Read More
One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into their own unique interest groups and therein lies the framework for branding. Read More
Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.
Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.
At Vigor, we subscribe to a number of newsletters and information worth sharing with the crowd. Once such newsletter is Psychotactics, an email newsletter focused on business ideas and advise. This morning’s edition was perfect for sharing as it adds another note about how people interact and react to advertising, internet and other marketing forms. Enjoy.
Commerce Bank, a regional bank that started over 10 years ago, has recently merged with another bank and changed its name accordingly. This is standard practice for banks especially in this economic climate. Merging and acquiring shouldn’t be that jarring but it does pose a lot of holes where important things can fall through. The opportunity is there to beef up customer service and quality assurance, brace for impact and WOW current customers. This is not something Commerce/Metro Bank is doing right now.
The new RedHouse furniture TV spot. It’s poorly produced much like a car lot advertisement, but that’s not what bugs us. What’s bugging us is the poor delivery of what could be made into a more tongue-in-cheek approach to the subject of racial segregation. The music is a bit catchy, but the “actors” do such […]
When I first came across Fang Ling Lee’s work here in Harrisburg I was immediately enamored. I loved the smooth strokes mixed with interpretive elements. So, we reached out and came to an agreement to redesign her lackluster website. Yesterday Vigor launched Ling’s website at www.fanglinglee.com. The new site features content completely maintained and edited […]
Some may call me crazy for posting this, but I just could not let it go. It’s too funny and hits way to close to home.
Website content management systems have grown from a luxury often used by only large corporations into a necessity that is borderling irresponsible NOT to have on a company’s website. Being able to manage one’s own content reduces the amount of money needed to keep information fresh and up-to-date. Fresh information spawns continued readership, repeat visitors, new vistors, higher search results and inevitably…new business.
Despite the need for content management, a lot of misconceptions have arisen over the years with regard to what can and cannot be done (not to mention how much it should cost.) So, we’ve decided to shed some light on the facts surrounding content management systems. Whether you are using an opensource God like WordPress, or using a proprietary system like Vigor’s VIM, the following hold true. Read More
Forbes.com released as study setting Harrisburg, PA as number 12 in America’s top places to live. We’re so proud of our little Burg. http://www.forbes.com/2009/04/01/cities-city-ten-lifestyle-real-estate-livable-cities_slide_5.html
Arooga’s Sports Bar & Grille has chosen Vigor, a restaurant branding firm to handle all marketing, interactive, advertising and branding initiatives for their three, and growing, locations. Be on the lookout for a new website in the coming month!
It’s the question that probably burns in your mind every morning. What’s up with Bacon? Why is it so yummy? I mean, it’s the candy of the meat world and just thinking of it makes me want more. I know my buddy Adam Broitman, from AMediaCirc.us, always does. Well, this morning I have for you an update on Bacon.
The all new, bacon flavored vodka, BAKON!
There’s nothing like watching to scantily clad women hog down a disgusting sub. Or wait… isn’t that repulsive and completely degrading and , well, a train wreck? Yes. Yes it is. No. No this isn’t a good idea for your restaurant brand.
I could waste some time talking about how funny this post is, or just let it speak for itself. Have fun. See more funny videos and funny pictures at CollegeHumor.
Philanthropy and charity are key ingredients to humanizing a brand. However, it has to be real and truthful or else it won’t be effective. The best way to be truthful is by aligning with an initiative that directly benefits the company itself. I know, it sounds antithetical, but it really isn’t. The reason it’s not a bad move is simple.
When a company aligns with an initiative the benefits its own interests, then the reason behind the philanthropy is obvious to the market. That doesn’t mean it’s not as important, in fact, it’s quite the opposite. The people quickly see that you are TRULY behind the initiative and aren’t just using it as a ploy. Therefore, they too can get involved for their own reasons without feeling like the company is benefiting directly from them. Read More
UPDATE // This work has just been featured on renowned packaging design website, The Die Line
When we were approached by the mom’s at 5th Avenue Salon in Carlisle, Pennsylvania, we were ready for a challenge. Like many salons, 5th Avenue wanted to put out a hair care line, but didn’t know where to start. Vigor’s unique approach to branding, strategy and positioning garnered the intelligence needed to develop a position, naming and design.
Seasoned chef turned culinary consultant, Chef Cyrus Keefer, approached Vigor about creating the beginnings of a brand identity. Vigor quickly turned around a typographical logo design, website design and business cards to get him on his feet. Visit the website: http://www.cyruskeefer.com