So, why is a party for an agency showing up on a restaurant branding blog by a restaurant branding firm? Well, the actual branding and marketing for the party is akin to that of a restaurant’s experience. This project is so well done, it begs to be showcased. Although it is for an event, these materials, and design angles work well for a restaurant experience. Designed by Allan Peters
Food Trucks are still going strong, but they’re much more difficult to startup than one may think. Despite traversing legalities with city ordinances, they seem to still be pushing the boundaries of food on the move, as well as brand identity design.
This food truck is called Rare Game and it was branded by Ms. Alex Yeske. Love the packaging and the out of home ad that uses the logo’s main feature quite creatively.
Sussner Design brings us this lovely, extensive restaurant brand identity for Pardon My French Bakery/Café. This one is more ornate than some others i’ve posted, but it’s so well done and so extensive it begs to be showcased. The most important thing about this showcase is the brand guidelines book. A lot of its contents are shown and it gives you a good idea of what should be in one. Beyond that book, you can see how all the other elements are played out and designed to be cohesive and build the overall brand one piece at a time.
The design studio, Craig and Karl, brings us this fantastic little restaurant branding package for the restaurant The Commons. What makes this pop is the strong black and white driven minimalistic illustrations that collectively create the graphic language for the brand itself. It says chic. It says classy. It says modern. The website is also well done with a unique take on map display as well as other unexpected delights.
Stumbled upon this amazing cafe with a strong typographical language seen through raw materials. I love the way the type makes the design. It’s confident and strong. Designed by Bond Agency.
Heritage and history meet modern design at Jugend Hall, located in the centre of Helsinki. Bond has designed the Aschan Café Jugend, a 450 m2 space, consisting of a café, a wine bar and a shop. Special attention has been paid to the lighting concept, designed to emphasise the details of the space.
Nathaniel Cooper wows me again with some amazing restaurant branding work for Oak 63. This one is classy, reserved, and a bit traditional. Oak 63, a southern france cuisine restaurant, oozes class and upscale luxury, but it’s still approachable which is a hard medium to find. His description:
This identity was created for a new restaurant in one of Kansas City’s unique urban neighborhoods. Oak 63 is a relaxed French bistro featuring a southern French-style menu. The identity is classic, with historical character, but also an edited, contemporary expression that doesn’t attempt to recreate southern France, but instead evokes the feeling of a fall day in the French countryside. Hand-worked printing techniques—stamps, letterpress printing and screen-printing—infused the relaxed and friendly personality of the restaurant.
Another lovely brand identity design by Spunk Design Machine. This time for a food and wine market called Pairings. The mark is immediately identifiable, strong and unique making it the epicenter of the brand. The colors are vibrant tones of earthy colors. Excellent typography and great delivery throughout the elements really ties this one together.
Crespella is a coffee shop/espresso bar with delicious crepes in Brooklyn, NY. The brand was designed by Tag Collective and features amazing use of raw materials as a graphic elements. From wood grain to natural paper, this use of raw materials reinforces the natural and organic nature of the product and brand. The typography uses traditional treatments which also play into brand’s core messaging of traditionally good coffee.
Are you starting a new restaurant brand? Are you looking to turn “your ship” around after watching the electricity of a new concept wear off? The time is now. Learn how to define your brand, then portray it visually through the power of restaurant branding with this short, but super sweet book. Fire It Up […]
Not only is this great design, but this branding package for Lopes Confeitaria has a special quality worth noting. The entire package is centered on stickers, or “tip ons”, to create the customization required to build a brand. This is special because it’s a cost-efficient, but highly effective way to “brand” your small shop. It gives you the ability to have your own products branded without paying for jarring, labeling, production, minimum quantities and so on.
I’m loving the logo’s freehand nature and how it plays with the strong condensed type. The colors are a bit unorthodox as well, making this bakery brand stand out.
This one hit das interwebs pretty hard today and with good reason. Studio MLPS designed up a fantastic brand and package design for this new upscale maple syrup product. From the logo to the graphic treatments the entire package is thought through and well designed. You can take a peek into their process and design steps at their blog.
Another restaurant has closed. This time it was the winner of America’s Next Great Restaurant. It just closed it’s New York City location leaving only it’s Minneapolis location left. Here’s what the PR team says: The realities of running a restaurant are very difficult, more so with multiple locations in multiple cities. After a careful […]