A long standing restaurant icon moves to the states and needs a brand that will speak of its history and its inviting nature. This brand works because it uses a nontraditional color set that’s easing, subtle, yet very different and new. The typography is the perfect accompaniment with it’s simple flowing script. It’s not overdone, just well done.

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The healthy and fresh angle is trending hard right now and the latest to jump on board is Burger King. With this new angle and push, the King himself has been laid to rest. Yes, that creepy King guy is no more and my thoughts are: What a mistake.

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The branding for Island Creek Oyster Bar is awesome from top to bottom. It uses old school office forms as a basis for the brands graphic language throughout all the materials and even the website. The website itself is well done too with standards compliant coding and structure, as well as information where you want […]

This is a small grouping of print ads for Yo Sushi designed and concepted by Volcano in South Africa. Quite a damn good job of saying a lot with just a little. The Volcano website is quite bad, but their work is great.

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Designer Diana Egri has an extensive portfolio for her work on Balaton, a pancake house in Hungary. The work is highly illustrative and free hand. Although I think there could be better typographical choices at times, the overall brand is very strong and unique in its own right.

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Ptarmak brings us another great branding effort for the natural/organic foods line, Kashi. This one jumps because of it’s use of differing hues of green, designed in a new/interesting way. The designs get attention and the brand is not only supported, it’s uplifted by the work.

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The design at Analogue brings us this awesome design for a bar called Porto Bello Star. The bar’s brand has a very lose, hand drawn feel combined with retro style photos and typography. It’s nostalgic and free flowing. Well done.

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I came across Peter Bagi‘s work yesterday and was stunned. It’s amazing. It’s hard to pull one’s mind out of the idea that food photography is a simple setup and shoot. Get a picture of the food, next! Mr. Bagi’s work is an example of true food photography as he captures the essence of the restaurant’s reason for being. Whether it’s the exquisite care taken in the bakery images or the beauty and luster of each ingredient in some of the prepared dishes. Enjoy.

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Man, you know you’re creating a true brand when your employees are creatively expressing themselves about your restaurant. This was not staged. This was not planned. These are the fruits of a company that people want to be a part of making food that people want to eat in an atmosphere people want to experience. […]

I very rarely showcase restaurant branding that has a classic style to it. It’s not a matter of disliking it, it’s just that frilly, swooshy type is often over used and rarely thought through. You find a cute calligraphic typeface, set the type and voila! you have a logo. Not good. The branding for Antoinette Cafe by Manic is well done because it could have gone that route, but instead uses type with taste and class making this cafe brand design top notch.

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Metric System designed this fun, whimsical identity for Illegal Burger. Spearheaded by fun cartoons of old-style prisoner adorned food, the identity is unique and fun throughout all the elements.

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Alvin Diec brings us this design for One Flew South. The brand’s core colors are usually really hard to work with because they can end up looking campy and too patriotic, but these are the right hues and tones. The restaurant’s brand is well delivered from its name to the other elements. It’s located in Atlanta’s Hartzfield-Jackson Airport which plays directly into the name and style of the brand. Well done from start to finish.

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