I came across Peter Bagi‘s work yesterday and was stunned. It’s amazing. It’s hard to pull one’s mind out of the idea that food photography is a simple setup and shoot. Get a picture of the food, next! Mr. Bagi’s work is an example of true food photography as he captures the essence of the restaurant’s reason for being. Whether it’s the exquisite care taken in the bakery images or the beauty and luster of each ingredient in some of the prepared dishes. Enjoy.
I know I usually cover the brands of independent restaurant concepts, but it’s hard to over look larger chains who evolve their brands throughout time. Pentagram took Popeyes from looking low-class and actually infused a touch of class and art to the brand. Now it still hails to it’s Louisiana roots, but its brand is clean, strong and memorable.
I very rarely showcase restaurant branding that has a classic style to it. It’s not a matter of disliking it, it’s just that frilly, swooshy type is often over used and rarely thought through. You find a cute calligraphic typeface, set the type and voila! you have a logo. Not good. The branding for Antoinette Cafe by Manic is well done because it could have gone that route, but instead uses type with taste and class making this cafe brand design top notch.
The Pinkberry branding is a true testament to how comprehensive a restaurant branding campaign and initiative can and should be. They’ve thought through, and designed everything for Pinkberry down to the styling of photography and media events. There is a lot more work to be seen for this one, so check it out at Ferro-Concrete’s website.
Alvin Diec brings us this design for One Flew South. The brand’s core colors are usually really hard to work with because they can end up looking campy and too patriotic, but these are the right hues and tones. The restaurant’s brand is well delivered from its name to the other elements. It’s located in Atlanta’s Hartzfield-Jackson Airport which plays directly into the name and style of the brand. Well done from start to finish.
The team at Analogue in the UK have put together this industrial-style brand for The Hummingbird Kitchen & Bar. It’s well crafted from signage to menus. Here’s what they have to say about it:
For the project we focused on textures and typography and the art direction of the food photography was also a key element in creating the right brand image.
The logo is a mix of tradition and contemporary elements and the external sign this was fabricated in mild steel which will rust over time and add too it’s character and appearance.
The food menus are presented on bespoke hand made and distressed clipboards and the paper is 100% natural, it contains flecks of elephant poo, it has a great tactile quality.
I really can’t hold off on this any longer. For the last several months, I’ve undertaken a complete redevelopment of a restaurant concept in Hawaii. Those of you who are close to me know a little bit about it. I was charged with naming, developing, and branding the concept from scratch. The first location opened in Manoa Marketplace last month, and today the second location has opened. The owner, and visionary, Allen, has graced me with a few teaser photos. In them you can see the amount of work I’ve put into it and the amount of trust and freedom he’s granted me as a restaurant brand consultant. There will be more photos and a true case study posted to the Vigor website down the road. There is so much to show with regard to packaging and design, but for now, here’s GRYLT’s Waikiki Shopping Center location, opened today.
Yes, that menu is in Japanese.
Sussner Design Company brings us a great array of work for Minneapple Pie. The colors are vibrant and fun which I think immediately represents the tasty goodness inside. They steered clear of the expected use of green and red and jumped at the opportunity for fun packaging with lively illustrations. Well implemented and the differences between each touch point make it not only exciting to experience, but it also creates a truly dynamic brand where each piece builds instead of just supports.
This lovely little brand package for a cafe includes interior design, packaging design and advertising all surrounding a minimalist, yet unique logo/brand design. Designed by Isak Winther, Te & Kaffi is a 10 year old cafe located in Iceland.
The logo is a rendering of two cups super imposed over top one another. It creates a unique mark that pops in its simplicity. From there, the brand is extended with the same minimalist ideals making it clean, crisp and strong. The alteration of the logo to mimic a cow’s udders for the milk packaging is especially noteworthy.
This is an awesome way to depict a restaurant’s experience, it’s brand, and it’s essence. This is a video done for the restaurant Cafeteria in NYC. I’ve eaten there and it’s quite tasty. Great ambiance as well.
A lot of restaurants are concerned about whether or not daily deals like Groupon, Living Social and various others actually encourage repeat business, or if they’re just a great way to throw away food. EMarketer just posted some statistics on the subject that break down the results you can expect. Click here for the full […]
So, why is a party for an agency showing up on a restaurant branding blog by a restaurant branding firm? Well, the actual branding and marketing for the party is akin to that of a restaurant’s experience. This project is so well done, it begs to be showcased. Although it is for an event, these materials, and design angles work well for a restaurant experience. Designed by Allan Peters
Food Trucks are still going strong, but they’re much more difficult to startup than one may think. Despite traversing legalities with city ordinances, they seem to still be pushing the boundaries of food on the move, as well as brand identity design.
This food truck is called Rare Game and it was branded by Ms. Alex Yeske. Love the packaging and the out of home ad that uses the logo’s main feature quite creatively.