This restaurant identity design comes from Pentagram, and is a wonderful example of art deco style design in a modern brand. I like the color palette a lot as it roots the brand in the traditional and classy. The typography is hand drawn and adds to that vibe. Finally, every piece doesn’t just show the logo, it extends the brand with unique design that build the overall image.

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Fun and daring. This identity for a casual restaurant in Oslo is both. Seems like a fun place to have a pint. The pattern and almost cartoon-like illustrations bring this restaurant’s identity to life. Designed by The Metric System

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Often times it’s hard to design menus using color when they’ll be used in a dimly lit setting. Such is the case for most luxury, high end restaurant experiences. Duo was facing the same challenge. To overcome, they designed menus that are lighted much like an iPad so when opened there is plenty of illumination to allow for easy reading. The layout is simple and the menu covers are very well done as well.

I’m not a fan of DUO’s logo at all. I think it’s quite ghastly and hard to read. Hate to be a harsh critic, but a restaurant of such stature should have a brand identity on par.

I couldn’t find the designer of the menus and other restaurant branding elements. However, I was tipped off on this design by Armin at Art of the Menu.

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Shannon Hartmark, an Atlanta Georgia locale, designed up this great restaurant brand identity campaign for the pizza shop Antico Pizza Napoletana. The identity is great a meshing of traditional, expected Italian imagery with good use of typography throughout. The natural colors of the materials are allowed to “speak” and add to the vibe and feeling of natural, wholesome and just plain good. Here’s her description:

Designed for Retail Branding class at Portfolio Center. Antico Pizza Napoletana serves authentic “Pizza Tradizionale di Napoli” in Atlanta, Georgia. Making each pizza in the true artisan method, this requires a strict process and certain products only available in the Campania region of Southern Italy. The type and design is old Napoli inspired, keeping the feel of tradition and authentic atmosphere.

Thanks to The Die Line for the tip.

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The design team at Nothing Something brings us this comprehensive restaurant branding project for The Alembic. They really push the boundaries and explore typography, printing techniques and other visual accoutrements that make this memorable.  The typography is illustrative and classic using a good mix of sans-serif, script, and decorative fonts. The color scheme is simple, but strong. Very well done and a ton of pictures.

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Arcade Agency designed up some excellence with this work for DELUX. There is fun use of typography as a defining point. The actually use it as illustration for certain areas. The muted color palette gives the restaurant a reserved feel. There’s confidence in the simplicity.

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The New French Bakery branding is comprehensive and strong. Allison Newhouse uses two colors that I don’t particularly like, but they work well and she pulls it off nicely. The typography is strong and bold as are the graphic treatments that support and create the brand’s image. Work was done while at Duffy & Partners

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Two cheese places on this lovely Friday. Why not? The Welsh Rabbit Cheesery identity was designed by Sarah at Candy Coated Universe. It’s a simple branding package that touts hand drawn typography and illustration work. It’s simple, but fun. The color palette is muted keeping things earthy and hand made like the cheese itself.

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Although it’s in hebrew, the design still stands on its own. Yotam Bazelel‘s work is clean and poignant. The identity for this cheese shop is no different. The strong yellow brings out the feeling of cheese. When combined with contrasting colors, it pops and gets attention.

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Love this logo design for Lucky Fish by Pentagram. It’s simple, but says so much with one look. It’s memorable. It stands out. It’s what makes a logo great. The way it filters through the rest of the brand’s touch points is simple, but full of impact.

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Wendy’s is opening a four concepts to push the envelope of the brand and bring it out of the “Old fashioned hamburgers” era and into the now. Read More

The branding for BRUNO is a mix of old style, wood cut, meets campy, fun and whimsical. Designed by Yotem Bazelel. The retro style color palette supports the vibe especially when used with clean, fun, cartoony illustrations. Definitely a new take on a pizza shop. A welcomed change from the traditional Italian eateries.

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The people at Bex Brands have done a wonderful job of branding and marketing Burlap, a restaurant in Del Mar, California. The brand is lively and full of layers of illustrations and strong colors based on a rouge. The typography is classic and well used. The entire concept is “Asian Cowboy” which is how it’s described and exactly how it looks. Well done.

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The team at Mucca out of New York put together this illustrative logo for The Blue Pig Tavern. The restaurant’s brand isn’t as extensive as others I’ve posted, but the detail in the menu, good typography an unorthodox color palette makes this worth posting.

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The brand identity design for Illuminar is centered on classic floral decoration and highly intricate illustration. The flourishes pop off the dark black background and keep this restaurant’s identity classy. This says classic, high end and luxury through and through. Designed by Michelle Gadeken

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I’ve been a big proponent of smaller menus from the moment I started branding restaurants. However, getting a client to “buy in” to the idea is like pulling teeth. The mentality of “more is more” and bigger menus equal bigger revenue is a tough nut to crack. Smaller menus aren’t just an effort of a single part of your restaurant, it affects the entire operation, and, ultimately, your brand. The skeptics reading already have their eyebrows peaked so here are 5 ways  a menu with less items is better.

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Small, but sweet. This brand identity for the Steel Pig BBQ restaurant is well done. The identity doesn’t go over the top with clichés. It has a simple color palette which can only translate into the food itself. The BBQ sauce packaging follows suit with simple, strong typography and minimal graphics. Well done work by Daniel Harrill.

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John Turner designed up this lovely restaurant brand identity for PARISH here in Atlanta. It’s a nostalgic angle using classic design styles to make the identity rustic and homey. Earth tones seal the deal with little accoutrements that support and build the brand.

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