Every business should be engaging in some form of email marketing or another. Whether frequent or infrequent, staying in front of your customers is marketing 101. There are hundreds of email marketing service providers out there and that can be overwhelming. Who do you use? What’s a good deal? What features should they provide? Let’s dig a little deeper as we outline what the right ESP is for your restaurant and/or company.

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We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. Read More

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

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Vigor’s proud to announce some new updates to the Datum Storage Systems website. First we reconstructed the home page to funnel visitors to the appropriate sections. Whether it be a new dealer locator, or highlighted announcements in the flash display area, now visitors can get around a lot easier. NEW ADDITIONS – New, optimized home […]

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Here at Vigor, we’ve never taken a stance politically with our work. It seems politics and religion are just way to touchy and subjective for our tastes. However, here in Harrisburg we have a real race going on for the Mayoral seat. An incumbent is on the way out the door, but not without a fight. Another candidate has contributed to the negative state of the city in more ways than we can count. We believe in change and therefore felt the need to not only speak up, but actively help out the campaign. So, we officially launched the website for Harrisburg’s mayoral candidate, Nevin Mindlin. This is our first political website and probably our last for a long time. We also have no plans to take on religion-based initiatives. Read More

Joseph Szala, principal of Vigor, is featured in this week’s Central Penn Business Journal in an exposé on entrepreneurs under 30. Check it out here: Central Penn Business Journal

If there are any doubts about social media’s permeation into everyday life, or if anyone doubts its reach, power and effect on brands, well, this video is for you.

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more. Check out the site at www.aroogas.com

Interactivity is based in interaction. I think a lot of us forget what it means when we use it day to day to describe our services or our everyday life. Interactivity is meant to stimulate and engage. It’s meant to cause action. This action could be a purchase, showing up at an event, or it […]

A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns. Read More

One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into their own unique interest groups and therein lies the framework for branding. Read More

Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.

Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.

It's a bird! It's a plane! No, it's super frickin' awesome!

It's a bird! It's a plane! No, it's super frickin' awesome!

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At Vigor, we subscribe to a number of newsletters and information worth sharing with the crowd. Once such newsletter is Psychotactics, an email newsletter focused on business ideas and advise. This morning’s edition was perfect for sharing as it adds another note about how people interact and react to advertising, internet and other marketing forms. Enjoy.

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Commerce Bank, a regional bank that started over 10 years ago, has recently merged with another bank and changed its name accordingly. This is standard practice for banks especially in this economic climate. Merging and acquiring shouldn’t be that jarring but it does pose a lot of holes where important things can fall through. The opportunity is there to beef up customer service and quality assurance, brace for impact and WOW current customers. This is not something Commerce/Metro Bank is doing right now.

Not-so amazing service is killing Metro Bank.
Not-so amazing service is killing Metro Bank.

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Everybody wants more word of mouth business for their company. It’s a need and want that supersedes the B2B and B2C specific interests. However, there is no magic bullet that builds more word of mouth beyond wowing your current customers. Until Blabberbug.com was launched. Read More

The new RedHouse furniture TV spot. It’s poorly produced much like a car lot advertisement, but that’s not what bugs us. What’s bugging us is the poor delivery of what could be made into a more tongue-in-cheek approach to the subject of racial segregation. The music is a bit catchy, but the “actors” do such […]

When I first came across Fang Ling Lee’s work here in Harrisburg I was immediately enamored. I loved the smooth strokes mixed with interpretive elements. So, we reached out and came to an agreement to redesign her lackluster website. Yesterday Vigor launched Ling’s website at www.fanglinglee.com. The new site features content completely maintained and edited […]

Some may call me crazy for posting this, but I just could not let it go. It’s too funny and hits way to close to home.

Website content management systems have grown from a luxury often used by only large corporations into a necessity that is borderling irresponsible NOT to have on a company’s website. Being able to manage one’s own content reduces the amount of money needed to keep information fresh and up-to-date. Fresh information spawns continued readership, repeat visitors, new vistors, higher search results and inevitably…new business.

Despite the need for content management, a lot of misconceptions have arisen over the years with regard to what can and cannot be done (not to mention how much it should cost.) So, we’ve decided to shed some light on the facts surrounding content management systems. Whether you are using an opensource God like WordPress, or using a proprietary system like Vigor’s VIM, the following hold true. Read More

Forbes.com released as study setting Harrisburg, PA as number 12 in America’s top places to live. We’re so proud of our little Burg. http://www.forbes.com/2009/04/01/cities-city-ten-lifestyle-real-estate-livable-cities_slide_5.html