The brand identity design for Illuminar is centered on classic floral decoration and highly intricate illustration. The flourishes pop off the dark black background and keep this restaurant’s identity classy. This says classic, high end and luxury through and through. Designed by Michelle Gadeken
Small, but sweet. This brand identity for the Steel Pig BBQ restaurant is well done. The identity doesn’t go over the top with clichés. It has a simple color palette which can only translate into the food itself. The BBQ sauce packaging follows suit with simple, strong typography and minimal graphics. Well done work by Daniel Harrill.
The new Chipotle ad featuring stop motion video depicting our progression from farming to manufacturing, waste, steroids, etc is a true branding masterpiece. It sends home the messaging. It touts their long-standing position on the quality of their food. It’s amazing work with a fantastic sountrack of Willie Nelson covering Coldplay’s The Scientist. Try not […]
This sets the bar high for restaurant websites. Not only is this site entirely accessible via iPad and other devices, it’s completely engaging. It tells a story and goes beyond just simple works on a page. The team at Push have gone way beyond the extra mile and set Smokey Bones out front of the other restaurant, heck any, website. Kudos to Smokey Bones for letting them do their job!
Old English typography with extended flourishes define this restaurant’s brand. Designed by Minou Sinios, the Smith’s restaurant brand is elegantly crafted throughout all the touch points. The logo is allowed to be intricate as it’s supported by simpler layouts and strong typography elsewhere. This makes things easy to read, yet different and strong.
I just posted some new work on my Behance profile for Maple Donuts. Although the project is purely hypothetical, it’s easy to see how my take on the brand could quickly rejuvenate its image and take it light years beyond where it is now. I’m going to try to give some explanation and theory for each element below. Enjoy and please feel free to comment.
A long standing restaurant icon moves to the states and needs a brand that will speak of its history and its inviting nature. This brand works because it uses a nontraditional color set that’s easing, subtle, yet very different and new. The typography is the perfect accompaniment with it’s simple flowing script. It’s not overdone, just well done.
The branding for Island Creek Oyster Bar is awesome from top to bottom. It uses old school office forms as a basis for the brands graphic language throughout all the materials and even the website. The website itself is well done too with standards compliant coding and structure, as well as information where you want […]