The brand identity for Magnolia Bakery brings a note of classic, traditional feel. With an Art Nouveau typeface as the core identity element, and simple illustrations and design layouts, the brand says “simple” and “good.” You get the feeling that this bakery in New York is putting out delicious items that aren’t over the top, just really good. Designed by Minou Sinios.
I love the earthy simplicity of the brand identity for Egg Unlimited, a bakery and catering restaurant. It’s simple, yet interesting typography and limited color palette adds a note of warmth and approachability to the identity. The photography is well staged and the lighting is amazing. Designed by Studio Brave and found on DesignWorkLife
The brand identity for Seaward Bakery pulls in colors of the sea with hand drawn typography to make for a wholesome brand that’s approachable. Unfortunately it never saw the light of day, but the work still stands on its own as good design for bakeries and restaurants alike. Designed by Erik Hamline while at Studio on Fire.
A small, but lovely bakery branding package for Anjou Bakery by Gardner Design. I love the pear shape and the texture applied. It’s fresh and new. When applied to identity materials and packaging, the brand comes to life with the textures and patterns culminating into a rustic vibe. I would love to see more of the work, but this is all I could dig up.
Love the colors in this brand’s identity. Warm, but not typical color palette you’d see. This salmon-like color plays well with the ivory color backgrounds and makes the bakery approachable and cozy. Well done by Trish Papadakos. Here’s her explanation of the project:
The Short & Sweet Co. is a small specialty pastry company in Toronto. Their focus is small (short) 2-3 bite pastries (sweet). They explore unique flavour combos and designs, but are rooted in traditional pastry expertise. The folded business card features the short (and sweet) menu inside. I helped out by taking the photography for the site (and consuming the pastries once photographed!) and was involved in the art direction of their site (working in collaboration with The Movement).
The bakery branding for Pan Pan Atelier, by Rocio Martinaverro, is marked by a braided pattern remniscent of wheat seeds and the braiding of bread. In the designer’s words:
Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.
Not only is this great design, but this branding package for Lopes Confeitaria has a special quality worth noting. The entire package is centered on stickers, or “tip ons”, to create the customization required to build a brand. This is special because it’s a cost-efficient, but highly effective way to “brand” your small shop. It gives you the ability to have your own products branded without paying for jarring, labeling, production, minimum quantities and so on.
I’m loving the logo’s freehand nature and how it plays with the strong condensed type. The colors are a bit unorthodox as well, making this bakery brand stand out.
I’m posting this project despite its small amount of photos to display how a simple sticker can be extended and repurposed across multiple pieces thereby extending the branded elements themselves. This is a great technique when budget is low, but impact must still be high (and when should impact be at a max?) The Cornish Mill & Bakehouse brand identity is simple. It’s black and white and uses historical symbolism as the core of the identity. It’s simplicity makes for a clean identity that makes the actual food itself, pop and speak. A great design by Buddy Creative.