Starkly black and white, but maintaining a air of royalty and refinement, the brand identity for 28 Hong Kong Street by Manic proves you don’t have to always have a ton of color to make a bar’s brand interesting. Most of the time a bar isn’t going to have the lighting to warrant colors anyway. With dim lights comes lack of color recognition so a bar’s brand better translate properly in pure black and white. 28 Hong Kong Street does.. very well.

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The Guiness On Tap poster/flier is just amazingly done. Subtle, witty, and makes an impact. It gets that smirk from people who interact with it. Mahony & Sons has a very traditional and semi-nautical feel about it. It’s classic and warm. Reminds you of a true old-fashioned public house. Designed by Jenn Hicks while at St. Bernadine.

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The branding for Pop Noodle, a noodle bar and restaurant, more than “pops.” With one large seal-like burst in bright red with strong, white letters spelling “POP.” It’s hard to not notice. I especially like the way the “O” in “POP” is actually set slightly larger then the two “P” letterforms. This gives the composition a true visual POP. Designed by Creative, Inc.

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The brand identity design for Kongress Bar by DesignLiga is marked by strong nods towards Constructivist design and Russian design style. It’s strong “K” mark is unmistakable in its integration throughout the different touch points pulling the entire concept together. Using classic imagery sets the tone of the bar as a gentleman’s kind of scotch and cigar lounge experience.

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This is an awesome delivery of modern simplistic design. It hints at constructivism without the negative communist connotations. It stands out. It pops. The branding for Reed Espresso Bar is just well executed from start to finish. Designed by Anna Geslev

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Hand rendered typography and hand painted illustrations mark this restaurant’s brand by Ben Dalrymple. Vamonos, a seafood and tapas bar, harkens back to that small shack on the beach serving today’s freshest catch. It has a “homemade” and Do-It-Yourself style which, for seafood, seems dead on. Fresh, clean, quick and delicious.

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This is a small post but it’s quality, not quantity we want. Hopdoddy Burger Bar’s branding has a new-style retro feel. It’s a common style amongst designers that’s trending in a big way right now. Marked by distressed textures and hints at old style letterpress typographical layouts, the style immediately conveys earthy, natural, organic and approachable. Hopdoddy’s poster designs convey the same message visually. Designed by Make & Matter

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This classy, retro branding for Jazzatlan–a jazz bar in Cholula Mexico– is whimsical and inviting. Marked by classic illustrations and a cool color palette the bar’s brand touchpoints play and build off each other to create a vibe and feeling of coolness; the heart of Jazz. Designed by José Guizar.

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A fun bar and grill brand for Loggers, by Concussion. This one is great because it’s highly illustrative, but fun. There’s a hidden axe element in there, some plaid, who can’t love it?

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Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.

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This Russian bar’s identity by Katarina Teterkina is fun, whimsical and definitively inviting. Unfortunately, I have no clue the name of the bar because it is in fact, in Russian. However, you can easily see how she’s tied the brand together with visual cues and accoutrements creating a unified vibe. I like how she’s turned the typography into actual characters using quaint “costumes.” It adds a life to the bar’s brand.

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The design at Analogue brings us this awesome design for a bar called Porto Bello Star. The bar’s brand has a very lose, hand drawn feel combined with retro style photos and typography. It’s nostalgic and free flowing. Well done.

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Tapas 24, designed by Clase BCN, is a tapas bar with a super rustic feel. The restaurant’s identity is driven by rough mix of woodcut style typefaces and highly contrasting colors. It’s one of the few situations where more than 2-3 typefaces can be used in a design. Usually this creates a horrible design feel to a brand, but this is done well and it’s not extended beyond the actual restaurant logo. Here’s how they describe it:

A “tapas” of fonts for the Tapas restaurant, 24 of the Catalan chef Carles Abellán. The essence of the new identity is based on a fresh mix of fonts, icons, and illustrations used in a single color on very basic material, recreating the image of the typical tapas bars of Barceloneta in a contemporary way.

 

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The team at Analogue in the UK have put together this industrial-style brand for The Hummingbird Kitchen & Bar. It’s well crafted from signage to menus. Here’s what they have to say about it:

For the project we focused on textures and typography and the art direction of the food photography was also a key element in creating the right brand image.

The logo is a mix of tradition and contemporary elements and the external sign this was fabricated in mild steel which will rust over time and add too it’s character and appearance.

The food menus are presented on bespoke hand made and distressed clipboards and the paper is 100% natural, it contains flecks of elephant poo, it has a great tactile quality.

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Ivan Maximov designed this brand and packaging for his local pub down the street. The design is great as far as graphics go, but what’s truly unique is the beer takeout caring case. It’s unique, functional and truly stands out. It’s not necessarily cost effective unless you’re a larger chain, but it’s pretty darn awesome. Here’s his description of the project:

Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. This is a new concept for take away beer. Beer is filling in paper cups then special sticker putted on the top for each sort of beer. The new cup combines the form of the traditional beer pint and usability of recyclable paper cups.

 

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I found this little gem on The Dieline. This identity was pulled together by The Scandinavian Design Group

Food Garage was to be Bølgen & Moi’s ultimate food destination offering a deli, take-out service, catering business, bar, restaurant and café. SDG developed a system of creative expression that rocked conventional wisdom on concept, colour, interior design and language – on everything from business cards, teabags and doggy bags to t-shirts and the brand’s website.

What’s awesome about this branding campaign is that it breaks convention. It’s not something you’d typically see. It’s invigorating and bright. I love the colors and the use of food as typography. The brand identity delivers a message that can be easily reinforced at the location. I’d totally eat here!

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