Starkly black and white, but maintaining a air of royalty and refinement, the brand identity for 28 Hong Kong Street by Manic proves you don’t have to always have a ton of color to make a bar’s brand interesting. Most of the time a bar isn’t going to have the lighting to warrant colors anyway. With dim lights comes lack of color recognition so a bar’s brand better translate properly in pure black and white. 28 Hong Kong Street does.. very well.
The Guiness On Tap poster/flier is just amazingly done. Subtle, witty, and makes an impact. It gets that smirk from people who interact with it. Mahony & Sons has a very traditional and semi-nautical feel about it. It’s classic and warm. Reminds you of a true old-fashioned public house. Designed by Jenn Hicks while at St. Bernadine.
The branding for Pop Noodle, a noodle bar and restaurant, more than “pops.” With one large seal-like burst in bright red with strong, white letters spelling “POP.” It’s hard to not notice. I especially like the way the “O” in “POP” is actually set slightly larger then the two “P” letterforms. This gives the composition a true visual POP. Designed by Creative, Inc.
Hand rendered typography and hand painted illustrations mark this restaurant’s brand by Ben Dalrymple. Vamonos, a seafood and tapas bar, harkens back to that small shack on the beach serving today’s freshest catch. It has a “homemade” and Do-It-Yourself style which, for seafood, seems dead on. Fresh, clean, quick and delicious.
This is a small post but it’s quality, not quantity we want. Hopdoddy Burger Bar’s branding has a new-style retro feel. It’s a common style amongst designers that’s trending in a big way right now. Marked by distressed textures and hints at old style letterpress typographical layouts, the style immediately conveys earthy, natural, organic and approachable. Hopdoddy’s poster designs convey the same message visually. Designed by Make & Matter
Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.
Let’s finish off the week with a small, simple identity for a bar in Liverpool. The identity is defined by a custom typeface that’s flowing and interlocking. It’s well rendered and sets a unique, memorable note for the club. Wish there were more to see, but I think the logotype itself is so strong, it was worth posting. Designed by Matt Lewis.
This Russian bar’s identity by Katarina Teterkina is fun, whimsical and definitively inviting. Unfortunately, I have no clue the name of the bar because it is in fact, in Russian. However, you can easily see how she’s tied the brand together with visual cues and accoutrements creating a unified vibe. I like how she’s turned the typography into actual characters using quaint “costumes.” It adds a life to the bar’s brand.
The team at Analogue in the UK have put together this industrial-style brand for The Hummingbird Kitchen & Bar. It’s well crafted from signage to menus. Here’s what they have to say about it:
For the project we focused on textures and typography and the art direction of the food photography was also a key element in creating the right brand image.
The logo is a mix of tradition and contemporary elements and the external sign this was fabricated in mild steel which will rust over time and add too it’s character and appearance.
The food menus are presented on bespoke hand made and distressed clipboards and the paper is 100% natural, it contains flecks of elephant poo, it has a great tactile quality.
The branding for Cock & Hen Pub is a study in strong illustration style. From the logo on it’s well designed and executed. The logo is a combination of illustration and typography that drives home the brand with strength. It’s unique. It says something. It’s literal, but not really. Designed by Andreas Neophytou
Ivan Maximov designed this brand and packaging for his local pub down the street. The design is great as far as graphics go, but what’s truly unique is the beer takeout caring case. It’s unique, functional and truly stands out. It’s not necessarily cost effective unless you’re a larger chain, but it’s pretty darn awesome. Here’s his description of the project:
Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. This is a new concept for take away beer. Beer is filling in paper cups then special sticker putted on the top for each sort of beer. The new cup combines the form of the traditional beer pint and usability of recyclable paper cups.
Food Garage was to be Bølgen & Moi’s ultimate food destination offering a deli, take-out service, catering business, bar, restaurant and café. SDG developed a system of creative expression that rocked conventional wisdom on concept, colour, interior design and language – on everything from business cards, teabags and doggy bags to t-shirts and the brand’s website.
What’s awesome about this branding campaign is that it breaks convention. It’s not something you’d typically see. It’s invigorating and bright. I love the colors and the use of food as typography. The brand identity delivers a message that can be easily reinforced at the location. I’d totally eat here!