Starbucks has always done a nice job with all aspects of their branding. Everything from their logo to the design of their stores is considered carefully. World-renowned architect Kengo Kuma designed the Starbucks at Dazaifu Tenmangu, a Japanese shrine that receives around 2 million visitors each year. Kuma used one major architectural feature to make this Starbucks memorable, yet fit with its surroundings. Using weaving sticks, Kuma gave the shop an artistic touch that is as compelling as many of the historical buildings it surrounds. The weaving sticks follow you through the narrow building, giving the location a sense of escape, or a cave, as Kuma described it. Incidentally, standing outside of this building looking in, the view of the store as the sticks protrude out isn’t that unlike the container of stir sticks that every store in the world has at the condiment bar.
In the branding world, sometimes the mantra of “less is more” is forgotten. Haruko Hayakawa didn’t forget that in his branding and design for Go Joe Coffee. The color yellow is frequently misused or not used at all, but Hayakawa uses it wonderfully in his presentation of Go Joe. It’s the primary color of his design and in combination with the GJ logo, it creates an impression of light and airy, not always characteristics associated with coffee. Go Joe moves away from the seriousness that some coffee brands handle themselves with and the result is an approachable and comfortable brand of coffee, something that easily sells in the world of complicated coffee shops, menus and orders. The honeycomb pattern of the design that is featured on cups, paper products and on the walls of the shop is complex enough to engage the eye, but not overtly dominating. The use of yellow inside the shop is a brilliant twist, creating a welcoming and bright atmosphere. That’s the kind of atmosphere most folks wouldn’t mind walking into in the morning to start their day.
First, kudos to Habit for naming themselves Habit; that’s a great name for a coffee shop. Armed with a great name, Caste gave Habit a memorable brand that is specific enough to capture a few ideas and diverse enough to reach a lot of people. A brand with crafty imagery like Habit employs is also expected to be crafty. A crafty personality is a lot of things to many people; they’re quick with the wit and can be universally appealing. Using a lot of hand-drawn elements, Habit establishes itself as the artistic haven every coffee shop wants to be, but it’s the interiors that set it apart. Inside Habit the environment is cozy and warm even though the shop uses all manual equipment and would probably describe themselves as cutting-edge. With Caste’s help, Habit established itself as a player in the Victoria, British Columbia coffee market with quality coffee and an identity that creates second looks.
The brand identity for Jacu is extensive. It’s a testament to how dynamic black/white can be as a color palette especially when using different techniques and textures. The team uses stamps, embossing, tip on labels and screen printing on top of standard commercial printing to keep expenses down while making the brand dynamic and interesting. Black ink never looked so good. Enjoy this extensive set of portfolio pictures brought to you by Havnevik. Found on Behance.
Giant Coffee is rustic and approachable with a do-it-yourself, homemade vibe to it. Great color palette here with rough and distressed treatments, raw materials and an awesome menu that pops off the woodgrain wall. I especially love the gift certificate designs that are much different than anything else I’ve seen. Big ups to Kitchen Sink on this one.
Crespella is a coffee shop/espresso bar with delicious crepes in Brooklyn, NY. The brand was designed by Tag Collective and features amazing use of raw materials as a graphic elements. From wood grain to natural paper, this use of raw materials reinforces the natural and organic nature of the product and brand. The typography uses traditional treatments which also play into brand’s core messaging of traditionally good coffee.
I stumbled across this coffee shop design for a small coffee roaster and retailer in Tokyo, Japan. There wasn’t a ton of information on who designed the actual quaint location, but it’s an amazing study in how minimalism can speak so much louder than bright colors and graphics. The coffee stand is simply designed with black and white typography and lines. It’s simplicity lets the textures, shapes and lighting do the work. Less is more and this is prove. Very zen-like.
If you’re the designer, please comment with your information.
The Good Co. Coffee Company branding was designed by the legends of brand identity, Landor. The identity pops out because of its simplicity. It touts a simple black and white color palate with basic materials for the multiple medias it appears on. I really like the interesting copy used on the pieces throughout. Definitely my style, but I think it fits the bill here too. So many coffee shops follow the Starbucks’ style which is never a good move. Never copy another style. What works for them, works for them. You need to be an individual with your brand, your offering, your position, vibe and everything from soup to nuts.
The Glass Shop is located in Brooklyn NY’s Crown Heights neighborhood. This branding campaign is perfect for the area because it’s about no frills, no magic, just the simplicity of your local café. That’s a true unique positioning in a city overrun with Starbucks.
The limited color palate keeps things simple but strong. Unique shapes in the logo and strong typography send the message home.
Michael Freimuth did an excellent job on this one.
I came across this branding gem at Design Work Life who found it on We Heart and now it’s here for you to enjoy. What an amazing job for this cafe in Mexico. Everything from the interior to the branded elements are well done and thought out. Use of amazing typography/fonts in conjunction with vibrant colors and high contrasts make this restaurant/cafe brand unforgettable. Designed by Esrawe in collaboration with Ignacio Cadena.