The Glass Shop is located in Brooklyn NY’s Crown Heights neighborhood. This branding campaign is perfect for the area because it’s about no frills, no magic, just the simplicity of your local café. That’s a true unique positioning in a city overrun with Starbucks.
The limited color palate keeps things simple but strong. Unique shapes in the logo and strong typography send the message home.
Michael Freimuth did an excellent job on this one.