The brand for Friedman’s Catering is bolstered by strong black and white photography that sets a tone of artsy, high end experiences. The logo itself is a simple scrawl of the word “Friedmans” in black and white as well. The entire brand itself is chic and it makes no excuses for its simplicity. It gives one the feeling that the food speaks loud enough. Designed by Nurit Koniak.
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